Integrating Digital Signage and Social Media
Sponsored by: X2O Media
Type: White Paper
Overview | Download
Digital signage, with its ability to leverage social media feeds and present them in an eye-catching manner while at the same time delivering a sense of immediacy, fosters a natural, symbiotic relationship between social media content and digital signage delivery. This white paper, sponsored by X2O Media, discusses the benefits of integrating social media into the conversation in corporations, in retail locations and on campus. Benefits include:
- Allowing viewers to engage with the signage
- Making the signage a more personalized experience
- Providing timely, highly-focused and constantly refreshed content
- Keeping content updated without requiring a large time investment by the deployer
- Facilitating advertising and promotional opportunities
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Case Study: United Mobile Broadcasting Corporation
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