Ettraction Exploreboard Touch Screen – Fun, Modern & Easy to use!

Sponsored by ComQi – Customer Engagement Technology
Type: Case Study
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There are few hotel lobbies in the world that do not feature a selection of brochures, providing information about local attractions – what they are,where they are, when they’re open and so on. It’s a service greatly valuedby hotel guests.

CTM Media Group’s business is providing those brochures. However: the company wanted to offer an alternative way for tourists to get the information they wanted – a way that reflected the changing ways in which consumers seek information. Offering a complementary digital service would do this, and would open up new opportunities for CTM in markets the company had not previously penetrated.