McDonald's Restaurants - UK: ComQi Case Study

Sponsored by ComQi – Customer Engagement Technology
Type: Case Study
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As one of the best-known and well-respected names on the high street, McDonald’s has over 1600 restaurants in the UK, either wholly-owned or operated as franchise.

To continue the McDonald’s strategy of improving the customer experience with better customer communication and engagement. Digital menu boards should raise the average transaction spend, by highlighting specific offers and extending menu choice.