Cinemaxx Chooses IP Streaming Solution for Low Cost of Ownership
Sponsored by: ComQi
Type: Case Study
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Since 1977, CinemaxX – who boast 295 screens seating 78,000 people at 34 multiplexes throughout Germany and Denmark, entertaining close to 20 million cinema-goers each year - has been one of Germany’s most successful and forward-thinking cinema operators.
CinemaxX wanted to take advantage of digital signage to modernize its movie theatres – replacing static billboards with dynamic content; to better promote its events; to attract younger customers; to create a competitive advantage; and to maximize income from the advertising opportunity provided by its foyers.
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