Digital Signage Responds to Its Audience
Sponsored by: NEXCOM
Type: White Paper
Overview|Download
Digital signage as an advertising tool aims to convey ideas, leave impressions and persuade an audience to take actions. Informative messages, extraordinary visual images and sound effects are used to catch the audience’s attention. As new technologies emerge, digital signage providers are currently playing with the idea of audience interaction and assessing its commercial potential.
Digital signage is increasingly integrated with interactive technology which can not only be used for advertising but also react to the trend of social, local and mobile (SoLoMo). Prevailing interactive technologies include anonymous video analysis, gesture recognition, touch screen, and smartphone integration.
Top results from NEXCOM
NEXCOM 1080P Signage Player Called to Serve with Italian Navy Improving Build-to-Order Operations with Digital Signage Smarter Solutions for In-Vehicle Signage and Infotainment Dynamic Digital Signage Player is the Clear Winner Travel Back to Medieval Cracow with a NEXCOM Digital Signage Player Top results from Audience Measurement
Webinar: Digital Signage Solutions including Intel® AIM Suite Use Video Analytics and Data Decision Making to Grow Your Business Webinar: Faces in the Crowd: Audience measurement tools in digital place-based media Monetizing Anonymous Video Analytics Video Analytics for Digital Signage Deployments Top results from State of the Art Digital Signage
Digital Signage Video Wall Catches Attention at McCarran International Airport
Outdoor Displays
All-in-One Panel PCs: Digital Signage Made Simple Huntington National Bank turns to digital photo frames to strengthen relationships with customers Brochure: 40" and 46" Professional LCD Displays 