Retail sales are being impacted by the economic downturn, but online shopping has not lost its magic. In the words of Forrester Research, "Americans will continue to flock to the internet for clothing, computers, and even cars." It is clear to industry observers that online commerce will continue to be a major driver of retail sales growth. According to Resource Interactive and Shop.org, online sales are expected to drive up to 50 percent of all retail sales in 2012.
It is equally clear that traditional "brick and mortar" stores are not keeping pace.