Anonymous Video Analytics (AVA) technology and privacy

Sponsored by Intel Corporation
Sponsored by: Intel Corporation
Type: White Paper
Overview | Download

Networked digital screens are now prevalent in the retail and public spaces landscape in North America and globally,displaying information and marketing messages to consumers throughout their busy days.Hundreds of networks, operating hundreds of thousands of Internet-connected screens, have been deployed byeveryone from pure startup companies to major media corporations.

An entirely new medium has bubbled up andnow competes for the advertising budgets of major brands and their media planning agencies. Just a decade old, theDigital Out Of Home (or DOOH) advertising category was estimated by research firm PQ Media to be a $6.5 USbillion business in 2010.

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