Monetizing Anonymous Video Analytics
Sponsored by: NEC Display Solutions
Type: White Paper
Overview | Download
Categorizing and pricing for placement on a digital out-of-home network in the ad agency structure is still a challenge. Anonymous video analytics (AVA) may be the tool that helps network operators determine the true value of DOOH. This white paper discusses:
- How AVA works
- Setting advertising rates
- Measuring the audience
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