Monetizing Anonymous Video Analytics

Sponsored by NEC Display Solutions
Sponsored by: NEC Display Solutions
Type: White Paper
Overview | Download

Categorizing and pricing for placement on a digital out-of-home network in the ad agency structure is still a challenge. Anonymous video analytics (AVA) may be the tool that helps network operators determine the true value of DOOH. This white paper discusses:

  • How AVA works
  • Setting advertising rates
  • Measuring the audience