An Introduction to Smart Retailing

Sponsored by Nanonation
Tags: Assisted Selling, Assisted Selling/Point-of-Decision, Customer Experience, Retail
Type: White Paper
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In order to enhance the in-store customer experience, stores are using smart retailing. Smart retailing uses technology to create meaningful customer interactions that can be managed and measured. To incorporate smart retailing, customer-facing technology can be used, including:

  • Touchscreens
  • Smartphones
  • RFID tags