Campus Dynamic Signage Networks: Communications Value and New Revenues

Type: White Paper
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Higher education facilities including college and university campuses can enjoy significant benefits from the use of a Dynamic Digital Signage network. Beyond student, staff and visitor communications, new revenues are available through the signage network. Sponsored content and suitable, campus-approved advertising can offset display network costs, fund expansion or bring new revenues to individual departments of the campus as a whole. This paper outlines the broader value of dynamic signage on or near campus and the proven approaches to its effective planning, expansion and use, with a focus on revenue opportunities available through the medium.