Webinar: Digital Signage in Retail
Digital signage can be one of the most impactful shopper marketing technologies in use in retail today. It can deliver the right message to the right place, at the right time, and in the right format. If done correctly, it has the power to impact sales, build brands and improve the customers' experience.
In this webinar, we'll look at the current retail environment and then dive into strategies to build a sustainable (read: economically viable) retail media network. We'll also discuss the economics and business models and related retailer challenges around vendor provided displays. You will learn about the latest applications, including mobile and social media integration, and hear retailer success stories.
Moderator: Laura Davis-Taylor, VP of Global Retail Strategy, Creative Realities, Inc.
Panelists:
· Natalie Egleston, EVP, Media Networks & Services, PRN
· Jason Goldberg, Vice President of Strategy and Customer Experience, CrossView Inc.
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