SeePoint to deploy the Personal Skincare e-Valuation kiosks for Neutrogena.
To introduce Neutrogena's current and prospective customers to the company's wide array of complimentary skincare products, SeePoint and Neutrogena developed the Personal Skincare e-Valuation kiosks. The kiosks provide individualized self-service skin analysis coupled with Neutrogena product recommendations based on the analysis. To provide these customized evaluations, Neutrogena's group of research scientists in New Jersey developed an image recognition software application that takes a high resolution digital photograph of the customer using three filters and a series of strobes so powerful that the camera sees beneath the skin's surface. The software analyzes the data provided by the image and detects sun damage as well as the buildup of bacteria and oil underneath the skin. From this analysis, the customer receives a customized personal skincare regimen using the Neutrogena products best suited to the customer's needs.
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