Customers expect more from their retail experiences, and successful businesses must engage customers intellectually and emotionally. Understanding how technology touches the lives of customers can help a business choose the system that best meets its needs. This guide, sponsored by Nanonation, discusses the drivers behind the customer experience, including:
Helping customers to quickly engage and interact with the brand or product
Helping customers solve a specific problem
Differentiating the business from the competition with a "wow!"
By using technology to meet those drivers, companies can enhance the customer experience and create a positive impression that ultimately leads to higher revenue.