Delta Airlines Achieves New Heights with Digital Signage
Source: DigitalSignageToday.com
Type: Case Study
Overview | Download
Delta Airlines needed to convey its message of international flights to the highly targeted market of business travelers. Digitas and SeeSaw Networks created a relevant, digital place-based campaign with messages designed specifically for the international business traveler. Results included:
- A 15 percent increase in awareness of Delta
- A 28 percent increase in awareness of Delta as an international carrier
- A 61 percent increase in people likely to recommend Delta to others
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