Delta Airlines Achieves New Heights with Digital Signage

Type: Case Study
Overview | Download

Delta Airlines needed to convey its message of international flights to the highly targeted market of business travelers. Digitas and SeeSaw Networks created a relevant, digital place-based campaign with messages designed specifically for the international business traveler. Results included:

  • A 15 percent increase in awareness of Delta
  • A 28 percent increase in awareness of Delta as an international carrier
  • A 61 percent increase in people likely to recommend Delta to others