Digital signage represents an engaging way for businesses to connect with their customers in ways that traditional media cannot, but it does have one significant drawback: It cannot provide qualitative and quantitative metrics on how viewers respond to content - specifically signage-delivered calls to action.
This webinar covers such topics as:
The emerging mobile trends and how they differ from past trends
The seven forms of digital signage and mobile convergence
The benefits and challenges of implementing this new generation of convergence