As digital place-based advertising grows in prominence, advertisers want to validate the metrics and successes of their campaigns as they have for generations with traditional media. Enter Anonymous Video Analytics. This groundbreaking technology employs visual analytics and facial detection tools to report the gender, age and other demographic information of people viewing digital screens. The results translate to digital signage solutions that can help advertisers understand the effectiveness of ad-dollar spending in digital place-based media.
Learn more about this fascinating trend in digital signage and advertising through a Webinar featuring Ashley Flaska, vice president of marketing for NEC Display Solutions, Haroon Mirza, director of business development for CognoVision, and Lyle Bunn, consultant and industry thought leader.