Content 360: How Great Content Reinvents Digital Signage Networks

Sponsored by X2O Media
Sponsored by: X2O Media
Type: White Paper
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When most digital signage operators think of content for their networks, they tend to focus strictly on
advertising content. This makes perfect sense; signage networks exist to make revenue and provide an effective way to direct advertising content at consumers at the point of purchase. This is also a carry-over from the roots of the digital signage industry where television monitors running ads were seen as a cost-effective alternative to poster ads.