Audience Measurement with Anonymous Video Analytics

Sponsored by NEC Display Solutions
Sponsored by: NEC Display Solutions
Type: White Paper
Overview | Download

As digital signs become more ubiquitous, network operators and advertisers are looking for ways to measure audience. Traditionally, teams of people have physically counted the numbers of passersby to gain an idea of number of viewers and demographic information. Now, Anonymous Video Analytics, which uses mathematical algorithms to measure audience, is gaining in popularity. Benefits include:

  • Around-the-clock measurement of viewers
  • Knowledge of how long the viewer looked at the digital signage
  • Key demographic information