Taking Digital Signage to Advertisers and Beyond
Sponsored by: Ingram Micro, Inc. Digital Signage Division
Type: Case Study
Overview | Download
Times Publishing Group, a print and online content producer, knew digital signage was a good differentiator in a crowded market. The company partnered with Ingram Micro to incorporate digital signage into its already existing resources. However, Times Publishing Group also was able to begin consulting with clients, helping them create hyperlocal marketing for a fraction of the cost of print advertising. The company offers some recommendations to those interested in digital signage, including:
- Carefully consider the placement of the screen
- Keep content fresh
- Know the customer return on objectives
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