DOOH Advertising
Source: DigitalSignageToday.com
Type: Guide
Overview|Table of Contents | Download
Digital out-of-home is one of the fastest-growing segments in advertising. Projections for the growth of DOOH include:
- A U.S. market size of $2.5 billion in 2009
- Nearly 35 percent of the total out-of-home advertising market
- Growth of 6.2 percent in 2010
- A compound annual growth rate of 9.4 percent through 2014
Learn the basics of digital out-of-home advertising, from content best practices and audience measurement to the trend toward a fully automated ad-planning and distribution system.
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