Creating a Profit from a Digital Signage Network: A Practical Guide to Placing Advertising on a Network
Sponsored by: NEC Display Solutions
Type: White Paper
Overview | Download
Digital signage networks may run well from a technical standpoint, but if operators don't know how to attract advertisers, revenue will suffer. Integrating content with quality advertising is a common problem, but operators can design digital signage systems that appeal to advertisers. Lessons include:
- Give advertisers what they want, such as full-screen ads
- Make space simple for advertisers to buy
- Utilize a universal platform
- Provide industry metrics and proof of performance
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