Creating a Profit from a Digital Signage Network: A Practical Guide to Placing Advertising on a Network

Sponsored by NEC Display Solutions
Sponsored by: NEC Display Solutions
Type: White Paper
Overview | Download

Digital signage networks may run well from a technical standpoint, but if operators don't know how to attract advertisers, revenue will suffer. Integrating content with quality advertising is a common problem, but operators can design digital signage systems that appeal to advertisers. Lessons include: 

  • Give advertisers what they want, such as full-screen ads
  • Make space simple for advertisers to buy
  • Utilize a universal platform
  • Provide industry metrics and proof of performance