Digital Signage that Enhances the Retail Shopping Experience

Sponsored by Digital Signage Today
Sponsored by: Digital Signage Today
Type: White Paper
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Communicating effectively with customers can be difficult in a crowded retail environment. Digital signage can help retailers inform customers about in-store specials, wayfinding and branding. But in order for digital signage to help and not add to the confusion, some crucial issues need to be considered. Effective digital signage in a retail environment is:

  • Engaging to both the customer and the retailer
  • Integrated into the merchandise
  • Conveys a powerful, consistent message