Digital Signage and Grocery: The Benefits of Networking
Sponsored by: LG Electronics USA, Inc.
Type: Case Study
Overview | Download
Digital signage with targeted messaging can be an effective way to reach customers. Two grocery store chains, Hy-Vee and BI-LO, made the investment in a digital signage network with custom content to attract and inform shoppers. With LG Electronics hardware and content from World Narrowcasting Corporation, both chains were able to:
- Promote in-store specials
- Display advertising
- Demonstrate cooking tips and techniques using local talent
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