Digital Signage and Grocery: The Benefits of Networking

Sponsored by LG Electronics USA, Inc.
Type: Case Study
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Digital signage with targeted messaging can be an effective way to reach customers. Two grocery store chains, Hy-Vee and BI-LO, made the investment in a digital signage network with custom content to attract and inform shoppers. With LG Electronics hardware and content from World Narrowcasting Corporation, both chains were able to:

  • Promote in-store specials
  • Display advertising
  • Demonstrate cooking tips and techniques using local talent