Bringing Magazines to Life
Tags: Advertising, Digital Merchandising
Source: Pioneer
Type: Case Study
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Operating more than 500 specialty retail shops in airports and transportation terminals throughout North America, Hudson Group recently turned to the Professional Display Group of Pioneer Electronics (USA) Inc. to provide plasmas for 45 Hudson News stores. Continually displaying alternating magazine covers that draw people in to stores, the brilliant images provide a logical extension to the systematic and vivid way Hudson News presents its products.

“The purpose of the installations was to generate excitement among customers,” according to Hope Remoundos, senior vice president of marketing for Hudson Group. “Based on our field research, we have found that people stop dead in
their tracks when they see the images, and as a result, visit our stores. We’re very pleased with the effect that Pioneer plasmas have had on our customers and believe they have enhanced the overall image of Hudson News stores.”

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