As a global company, it was imperative Ciena find a technology that
offered global reach and crystal clear product communication across all
customer touch points. Ciena’s high-end products can be difficult to
obtain and ship for use at industry tradeshows, particularly with
international venues. With 40-plus shows worldwide per year, Ciena’s
product shipping costs consumed a large portion of the event’s budget.
This was money that Ciena knew could be better spent in other areas.
“Our existing three-dimensional wire frames lacked the resolution we
needed to visually showcase our products online, and they didn’t have
the ability to convey a marketing message,” said Bill Rozier. “Once we
saw the Kaon products we realized that this solution would truly allow
our marketing process to begin.”
Whether in a store, at a tradeshow, or in any other setting, the Kaon
v-OSK lets customers “experience” interactive products on a
large-screen digital display, delivering the next best thing to having
a product in hand.