Digital Signage-powered LED screens proves compelling for Spanish shopping malls and advertisers alike
Digital screens in shopping malls has become increasingly popular in recent years, to the point where ‘ordinary’ screen deployments have become the norm, rather than the exception, making it harder for shopping malls to differentiate themselves. To be seen as a leading edge shopping destination and attract quality traffic to satisfy their tenants and advertisers alike, shopping malls are in constant need for outstanding ways to deliver messaging and advertising in a cost effective way.
Realising this key requirement by shopping malls, Spanish wireless network and interactive advertising solutions provider AWAMedia launched a network of high-profile, attention grabbing DynaScan 360 LED screens which are visible from any direction.
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