Retail digital signage: Rogers Wireless

Sponsored by ADFLOW Networks
Tags: Assisted Selling/Point-of-Decision, Customer Experience, Digital Merchandising, Display Technology, Interactive / Touchscreen, Retail
Type: Case Study
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Rogers Communications operates more than 400 retail locations across Canada in its four primary lines of business: Rogers Cable, Rogers Media, Rogers Telecom and Rogers Wireless. For its wireless sales locations, the company wanted to provide one of its primary demographics, the small-to-medium business consumer, a space in the store to obtain product and service information and purchasing options. With help from ADFLOW Networks, the retailer deployed an interactive display network featuring:

•    26-inch LCD touchscreens.
•    Motion sensor-tagged wireless devices.
Interactive content that is centrally updated and broadcast remotely across the country via ADFLOW’s content management software.