A Beginner's Guide to Digital Signage

Sponsored by Black Box
Sponsored by: Black Box
Type: White Paper
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Digital signage is any form of communication where a dynamic messaging device is used to take the place of, or supplement, other forms of messaging. But determining the type of digital signage that meets the needs of a business can be difficult. Understanding the fundamentals of digital signage can help a deployer make the most of a digital signage network. Learn about:

  • Who benefits from digital signage
  • The unique features of digital signage networks
  • The challenges of digital signage
  • Business models and cases for digital signage
  • Questions to ask before installing digital signage
  • Measurement and analysis
  • Dealing with media buyers
  • Brand, entertainment and promotional messaging