Life Pattern Marketing for DOOH Networks
Source: SeeSaw Networks
Type: White Paper
Overview | Download
Place-based digital video advertising has
exploded in great places to reach people, carrying short, punchy brand messages
that reach potential customers while they pump gasoline in the morning, while
they shop for groceries in the afternoon and while they socialize with friends
at a bar or restaurant in the evening. The key is context: The psychological
impact on a consumer getting the brand message in many different contextual
settings permeates the ‘noise’ and builds awareness and retention. This white
paper presents more details on Life Pattern Marketing including examples of
Life Pattern campaigns, suggestions of effective creative treatments and
discussions on how to select the right venues.
