Webinar: Digital Signage-Creating the Visual Experience

Sponsored by Cisco Systems
Tags: Content Design and Aesthetics, Content Management, Webinar
Type: Webinar
Overview|Download

Intuitive, intelligent & creative.  Digital Signage requires a new approach to engage people, captivate audiences and influence behavior.  The majority of the digital signage emphasis is usually placed upon the underlying technologies with limited consideration to business and content objectives.  This webinar provides a digital signage approach that addresses the business logic associated with the consumer journey, content strategies and creative design mapped to the underlying platform.

What you will learn.

  • Creative Brief  -- Review of business objectives, consumer journey, existing brief and target end points
  • Content Strategy -- Media mix requirements, channel loop policies, template design
  • Content Design  --  Creative guidelines for video, flash, images and text.