It is increasingly necessary for specialty retailers to go digital. When properly used, digital signage can improve your customers' shopping experience, reinforce your brand image and reduce your in-store marketing expenses.
With digital signage, you reduce expenses for promotional materials by skipping directly from design phase to display phase. Say goodbye to printing, shipping and insurance expenses associated with your old in-store ads. Leave out-of-date promotional signs behind, too--digital signage allows you to immediately update and control the entire network from one access point.
In-store displays can alert shoppers to great deals, help them navigate the aisles or entertain them as they wait in long lines.
But more importantly, digital signage allows you to focus on growing your business.
NEC has gather information from its industry experts into this guide to ease the process of researching digital signage for your retail business. Their guide addresses frequent concerns, provides information about creating a digital signage solution and has a list of questions to help create a dialogue about digital signage with key decision makers.