Locating appropriate networks and placing ads is still a laborious process, but changes are on the horizon. The trend toward fully automated ad-planning and distribution systems should help spur the continued development of digital out-of-home advertising and assist ad agencies in incorporating such advertising into their campaigns.
Locating appropriate networks and placing ads is still a laborious process, but changes are on the horizon. The trend toward fully automated ad-planning and distribution systems should help spur the continued development of digital out-of-home advertising and assist ad agencies in incorporating such advertising into their campaigns.
