By implementing technology and presenting the company with a new image, Akademibokhandeln wanted to be the first bookstore company to adopt digital signage in their industry. The goal of the network was to promote the products and services available in the bookstore and respond to the demands of their customers.
Sweden’s largest bookstore chain, Akademibokhandeln, is currently rolling out the next phase of its digital upgrade program for all its stores. The in-store signs and displays are being supplemented with a digital signage network that opens up new possibilities for communicating with employees and customers alike.