When the Nuance Group initiated a redesign of its Tax and Duty Free shops in the Toronto and Calgary international airports, the company wanted to incorporate large-format digital displays. Their objectives were:
• To showcase the Nuance brand. • To promote the best-selling products offered in its stores. • To make the displays visible from outside and from within the stores, to both attract traffic and educate shoppers in-store.
Using ADFLOW Networks’ Dynamic Messaging System, The Nuance Group has been able to meet its objectives of driving sales and increasing point-of-sale merchandising while also controlling its own network and providing advertising exposure to its key brand partners.
When the Nuance Group initiated a redesign of its Tax and Duty Free shops in the Toronto and Calgary international airports, the company wanted to incorporate large-format digital displays. Their objectives were: 
