Digital Signage Psychology White Papers, Case Studies, Industry Reports and Webinars

Home / White Papers / Digital Signage Psychology

Screens Without Walls Forget the conventional wisdom that says interactive innovations only click with certain customers. Tags: Customer Experience, Digital Signage Psychology, Display Technology Sponsored by: Intava

Buying Customer Loyalty for a Song Using music to enhance your store, restaurant or hotel brand, engage customers and keep them coming back. Tags: Customer Experience, Digital Signage Psychology, Interactive Displays Sponsored by: Intava

Grand Hyatt New York Engages Guests with Omnivex Digital Signage On July 21, 2009 – Omnivex Corporation, the premier provider of digital signage software, announced that the Grand Hyatt Hotel of New York is running its sophisticated digital signage system on Omnivex software. Tags: Customer Experience, Digital Merchandising, Digital Signage Psychology, Software Sponsored by: Omnivex

White Paper: Real Time in the Real World Despite a global recession and tight credit markets, digital signage continues to grow, albeit to a more cautious tune. Purchasers have learned a great deal over the years about the medium and are much more demanding about real benefits from their deployments. Simply scheduling a playlist of content does not provide value to the network sponsor or operator. Systems today must have the ability to respond to local conditions providing relevant content to a specific audience. Tags: Assisted Selling/Point-of-Decision, Content/Content Management, Customer Experience, Delivery/Installation, Digital Signage Psychology, Software Sponsored by: Omnivex

White Paper: Keys to Digital Signage Success The age of dynamic digital signage is upon us. You won’t travel very far without seeing an advertisement in a grocery store, a menu in a restaurant or a way-finding display in a hotel – all running on large-screen monitors. There’s a lot of excitement about digital signage and its potential. Tags: Assisted Selling/Point-of-Decision, Content/Content Management, Customer Experience, Digital Signage Psychology, Software Sponsored by: Omnivex

White Paper: Creating Context in Content In a time when many other communication technologies are experiencing slow or declining growth, the market for digital signage is exploding. According to a study by InfoTrends, at the end of 2006 the narrowcasting industry was valued at $1.1 billion, with an installed base of 630,000 screens at 97,000 sites. The revenue number is expected to more than double to $2.5 billion by 2011. Tags: Advertising, Assisted Selling/Point-of-Decision, Content/Content Management, Customer Experience, Digital Signage Psychology, Software Sponsored by: Omnivex

Assisted Selling and the Point of Decision With more choices than ever before, customers need information at the point of decision on an infinite array of products. Digital technology can help retailers reach them. Tags: Assisted Selling/Point-of-Decision, Customer Experience, Digital Signage Psychology, Display Technology, Interactive Displays, Retail Digital Signage Source: DigitalSignageToday.com

Feeding the Digital Signage Monster One of the often-misunderstood areas of digital signage is developing an effective content strategy to get the most out of your network. This white paper will help you understand how to provide a stream of content to help fill your screens. Tags: Content/Content Management, Customer Experience, Digital Signage Psychology, Interactive Displays, Retail Source: Scala, Inc.

The Rise of Digital Signage and the Psychology Behind It The changing economic landscape is making TV, radio and print advertising less effective. With its targeted, specific, nonintrusive messages, digital signage is a boon for advertisers, retailers and consumers. Learn how to enhance the customer experience with digital signage to better leverage this emerging technology. Tags: Digital Signage Psychology Source: DigitalSignageToday.com