| The new Comcast Center, Philadelphia’s tallest and one of its most stunning buildings, features an enormous public lobby with a breakthrough video installation called Comcast experience, designed and produced by David Niles. Niles is the director and principal of Niles Creative Group in New York.
“Our audience, which consists of commuters literally in transit to and from the train station, has an attention span of 20-40 seconds at best. The display, an 80’ by 30’ LED screen, larger than an IMAX screen, is built into the lobby architecture and has 10 million pixels.
But most interesting about the project is that the screen cannot be seen. The HD video seems to simply appear on the wood paneling.
The wall runs 18 hours a day, seven days a week, with no repeating or looping of video. The display system can run for 45 days without a sequence ever being repeated. Moreover, it’s estimated that it would take a typical Philadelphia commuter two years of hustling through the Comcast Center lobby before he would see all the permutations of images the system can conjure.
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