Digigage digital signage content responds to motion

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May 5, 2009   Length: 0:40

Digigage is a patent pending technology that is composed of sensors and a framework for embedding 3D reactive real time worlds into digital signage. The viewer experiences a very strong “WOW effect” due to the correlation between the content displayed on the screen with his own physical feeling (e.g. a display in an elevator that reacts to the elevator movement, a stationary signage that reacts to individuals passing by, a promotion mobile media agent that browses a virtual world by holding a tablet laptop in different directions in front of the viewer etc.). By having the viewer’s interest as a main goal in the many DigiGage worlds, non intrusive advertisement and brand awareness campaigns can be introduced and embedded.

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