Hallensteins Virtual Dressing Room

Tags: Retail
May 4, 2009   Length: 0:58

Quizative Inc. for Hallensteins/Saatchi+Saatchi: As part of the total online store design, an in-store digital mirror was created that allowed customers to try on Hallensteins' entire catalog of apparel and mix-and-match clothing with items stored in the customer's online personal wardrobe. The digital mirror used a hands-free motion recognition interface that simulated the motion of browsing items on racks of clothes.

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