GLOBALSHOP: SKU-activated merchandising

Tags: Retail
March 23, 2009   Length: 0:47

At GlobalShop 2009, Jason Goldberg of MTI demonstrates the company's SKU-activated merchandising, in which in-store displays use RFID to recognize when a product is picked up.

Also, digital price labels are designed to be aware of the products in front of them - so if two products are switched, the prices on the screens are switched accordingly.

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