NRF Sonic Bar concept store video wall

Tags: Retail
January 19, 2009   Length: 1:07

At NRF's Sonic Bar concept store, one corner was devoted to a large video wall, the Virgin Theater sponsored by Virgin Megastore, which looped through a live performance by the band WAXAPPLES. While the band played, different portions of the screens simulated an in-store social networking application that allowed people in different cities to chat with one another, via SMS, in large on-screen thought bubbles.

Meanwhile, in another corner of the wall, an applause meter told the story of how popular the band's performance was in the different towns.

Recent Videos

Showing (1 - 10) of 256