Walkthru: NRF's Customer Experience Concept Store

Tags: Retail
January 19, 2009   Length: 2:02

At the NRF 98th Annual Convention & Expo, the message seemed to be this: If a great customer experience can drive people into the store to buy music, then there is no retailer anywhere who doesn't stand to benefit from improving their own.

Central to the Customer Experience Pavilion was the Sonic Bar Concept Store, a simulated music environment that may have looked futuristic but consisted entirely of technologies and techniques that are available today.

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