DT Research: Triggered advertising with digital signage

October 23, 2008   Length: 1:20

DT Research's system detects when a customer picks up a product, walks up to a product display or enters a demo zone. This motion triggers a multimedia advertisement or product information to begin playing on a nearby digital sign. One of the leading U.S. mobile operators is currently piloting the system in nearly 100 stores across the country.

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