DT Research: Triggered advertising with digital signage
October 23, 2008 Length: 1:20
DT Research's system detects when a customer picks up a product, walks up to a product display or enters a demo zone. This motion triggers a multimedia advertisement or product information to begin playing on a nearby digital sign. One of the leading U.S. mobile operators is currently piloting the system in nearly 100 stores across the country.
RedDotNet showed off its 15-inch, NFC- integrated kiosk at CETW in San Francisco. Robb Kirschenmann, the company's vice president of operations, spoke with KioskMarketplace.com's Cherryh Butler about …