Digital signage key ingredient for tasty Instagram selfie ad campaign

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Take one part digital signage, add in selfies, social media and fine chocolate for an interesting mix as an integrated campaign takes to the streets of San Francisco.

FEATURES


Like, friend or tweet: Reaching Millennials with digital signage

Millennials are, literally, the wave of the future; how can digital signage help retailers and brands reach this valuable demographic?

Tide's Halloween Vines get tangled up in DOOH

Tide is cleaning up with groundbreaking new social media and digital billboard campaign.

Get prepared, 'Social Signage' is here (Commentary)

Integrating social media with digital signage offers levels of engagement that are just starting to be explored.

The sky is the limit!

Digital Signage is interactive, mobile, cloud-ready and video-enabled. In short, it supports most of the major consumer technologies, as well as the majority of the popular online tools.

Getting social with employees: What does that mean?

Those of us in the digital signage world know the terms social-mobile-local. They represent a trilogy of supposedly critical factors to think about when considering implementation of DS systems.

Social media 'changes everything' for digital signage kiosks

Integrating social media brings a new voice and a new relevancy to digital out-of-home content.

Fetch! DOOH lets NYC subway station go to the dogs (Video)

Motion-tracking digital signage enables virtual fetch in Columbus Circle subway station.

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NEWS


Skin care brand applies digital signage for in-store experience

Skin care brand Dermalogica recently opend its second and third concept stores featuring face-mapping skin analysis, skin bar and micro-zone skin treatments in South Africa, and has deployed digital signage to help communicate the brand experience to customers.

Interactive digital signage kiosk screens hitting electronic music festival circuit

Chicago-based SFX Entertainment, a producer of live events and digital entertainment content for the electronic music industry, has partnered with Chicago-based Elevate Digital to bring interactive screen technology to electronic music festivals. As part of the agreement, Elevate Digital deployed...

Omnivex, Digital Signage Today hosting webinar on interactive digital signage

Digital Signage Today and Omnivex Corp. will present a free, one-hour webinar, "Emerging Digital Signage Technologies — The Future of Interactivity," on June 10 at 2 p.m.

STRATACACHE subsidiary enVu launches DigitalPlay interactive platform

Out-of-home interactive media company enVu, a subsidiary of STRATACACHE, today announced the launch of its new DigitalPlay platform. DigitalPlay turns any location into an attractive environment, the company said, and offers interactive experiences to connect consumers with brands via touch,...

Mood Media dressing up fashion retailer with music, digital signage

In-store media specialist Mood Media Corp. recently announced that it has won an agreement to provide digital signage and music for "an iconic designer clothing brand." Mood will provide the retailer with in-store digital signage messaging and music for 330...

Monster Media gets patent for social media retrieval on DOOH screens

Out-of-home engagement specialist Monster Media recently announced that it has been issued patent No. 8,615,565, "Automatic content retrieval based on location-based screen tags," by the U.S.

X2O to show HTML5 platform, remote video and Instagram at DSE14

Developer of real-time visual communications software X2O Media will showcase its HTML5-based digital signage platform, remote video experts and social media at this year's Digital Signage Expo in Las Vegas. The latest Version of the HTML5-based X2O platform is designed...

Integrated Twitter-DOOH campaign takes Scrabble to digital signage

Mattel and JCDecaux U.K.

Clear Channel Outdoor launches DOOH social media contest at Ad Week

Clear Channel Outdoor is working with Advertising Week to promote social media discussion at its 10th Anniversary event by sponsoring a digital out-of-home competition in which Advertising Week delegates can pit their social media influence against others in the chance...

Monster Media gobbles up LocaModa for social media/DOOH integration

Monster Media, an interactive technology provider and designer of digital out-of-home advertising solutions, has acquired the assets of LocaModa Inc., a provider of social media and mobile platforms in the DOOH industry, according to an announcement from Monster Media. The...

Esurance sponsoring digital signage social media wall at this year's US Open

The United States Tennis Association announced today that Esurance, the direct-to-consumer car insurance company, has extended and expanded its sponsorship of the U.S. Open tennis tournament, including a digital signage video wall tracking social media mentions of the Grand Slam tournament. Esurance became a U.S.

NFL's Jacksonville Jaguars taking fan competition to digital billboards

Fans of the Jacksonville Jaguars will have the chance to appear on digital billboards throughout jacksonville, Fla., as part of the team's latest advertising campaign, according to Action News Jax.com. Fans enter by uploading a photograph demonstrating "section pride" by June 5 to be featured on the team's Facebook page.

Philly companies can sign up for newly patented digital signage platform from Ciright

U.S.-headquartered companies with a presence in the Greater Philadelphia area can now register for Ciright Digital Media LLC's VertNext pilot program. According to a news release, the interactive VertNext digital signage platform allows systems to measure, analyze and re-render content...

Aerva invites regular sons and daughters to 'show love for Mom'

Who hasn’t seen an athlete or celebrity mouth "Hi, Mom," during broadcasts of sporting events? Now a similar opportunity is available to the 99 percent, thanks to Aerva and its NYC Pic2Screen service. To celebrate Mother's Day, the Boston-area interactive...

European Sign Expo will include DOOH educational program

This year's European Sign Expo will include a wide-ranging educational program for users and designers of visual communication and digital signage installations. According to a news release, topics covered will include social media convergence, design, content and considerations for end-users,...

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