The Cost of NOT Having Digital Signage

The concept of digital signage is still new in the advertising landscape. For years, businesses have relied on print media to get their message across (television and radio notwithstanding). While this strategy is effective, its limited nature prevents businesses from unlocking the full potential and return on investment of their campaigns.

Type: White Paper

Sponsor: Mvix


Webinar: How to Make your Digital Signage Pay for Itself

Reducing costs and adhering to strict budgets is a key consideration behind many business decisions. Decision makers are looking for solutions that can address more than one need and span multiple areas of the business.

Type: Webinar

Sponsor: Omnivex


Webinar: Driving Sales Revenue with Digital Menu Boards

The presence of digital menu boards has grown substantially as companies recognize the revenue and cost cutting benefits of moving away from traditional static displays. From stadiums and quick service restaurants, to universities and amusement parks, businesses in a variety...

Type: Webinar

Sponsor: Omnivex


See More »

FEATURES


The intersection of CX and digital signage

Customer experience, or CX, is a catch-all phrase rooted in the business goals of revenue generation. Its intention is to optimize customer acquisition and revenue per customer, while minimizing losses.

Is there a kiosk app for that? How custom kiosk applications increase engagement, ROI

Here are a few ways kiosk-specific applications help businesses engage with their audience, and in turn, increase ROI.

How digital can shine a light on independent retailers

In terms of competition, while the bigger chains may have huge budgets set aside for marketing strategies and the implementation of omnichannel experiences, independents also have a hugely valuable asset on their side.

How remote monitoring can enhance your software platform

Businesses across the globe are continuing to invest in digital signage and kiosk technology to personalize customer experiences.

3 reasons retailers should make the switch from print to digital signage

The way retailers communicate is changing. Print ads are no longer the flashy, new guy in town. In fact, making the switch from print to digital signage is increasing everyday as more and more companies realize the power and impact HD digital signage has on their branding message.

February's Top 5 digital signage headlines

It's time for our monthly look back at the most-read articles and blog posts on Digital Signage Today in the previous month, recapping the biggest news headlines of February.

3 keys to the rise of digital signage adoption

Digital signage is being used more often than ever before as the use of traditional static signage continues to wane. Why is it that companies are turning to digital solutions for communications needs? Here are three keys reasons.

Measuring your digital signage ROI

Digital Signage has seen a rapid increase in popularity as more and more organizations realize the value this technology can add, but simply throwing money at digital signage won't deliver the best return on your investment. Check out these guidelines for measuring digital signage ROI.

Manufacturing: The forgotten digital signage application

Digital signage for manufacturing plants is probably the least understood and talked about of all applications; that should change.

The 'Other ROI' of digital signage

Return on investment or ROI for a typical digital signage project can be difficult if not impossible to define. I have seen some studies suggest that a 10-15 percent sales lift should be possible, indicating that "advertised items" will probably...

7 key trends in digital signage (Commentary)

Digital signage expert consultant looks at the good, and bad, trends shaping digital signage today.

Generating ROI with hybrid digital signage kiosks (Commentary)

Combining digital signage with self-service technology is a double-barreled approach to customer engagement.

Retail's 'Big Show' goes digital in 2012

While The National Retail Federation (better known as NRF) celebrated its 101st birthday this past week, I made my very first trip to retail's Big Show. As a newbie to the NRF's Big Show, it's difficult for me to say...

Fast Casual Executive Summit: Digital signage ROI

Joseph Grove with FastCasual.com speaks with Rodrick Glass from Allure Global about his presentation at the 2011 Fast Casual Executive Summit. Rodrick spoke on a panel about emerging technology trends.

Digital signage ... Oh, the places you'll go

A lot of smart people are saying that Digital Signage will grow more than 20 percent in the next four years. A recent report by ABI Research reinforces this, by estimating that the industry netted $1.3B in 2010 and will grow to $4.5B by 2016.

See More »

Digital Signage ROI

NEWS