Manufacturing: The forgotten digital signage application


Digital signage for manufacturing plants is probably the least understood and talked about of all applications; that should change.


The 'Other ROI' of digital signage

Return on investment or ROI for a typical digital signage project can be difficult if not impossible to define. I have seen some studies suggest that a 10-15 percent sales lift should be possible, indicating that "advertised items" will probably...

7 key trends in digital signage (Commentary)

Digital signage expert consultant looks at the good, and bad, trends shaping digital signage today.

Generating ROI with hybrid digital signage kiosks (Commentary)

Combining digital signage with self-service technology is a double-barreled approach to customer engagement.

Retail's 'Big Show' goes digital in 2012

While The National Retail Federation (better known as NRF) celebrated its 101st birthday this past week, I made my very first trip to retail's Big Show. As a newbie to the NRF's Big Show, it's difficult for me to say...

Fast Casual Executive Summit: Digital signage ROI

Joseph Grove with speaks with Rodrick Glass from Allure Global about his presentation at the 2011 Fast Casual Executive Summit. Rodrick spoke on a panel about emerging technology trends.

Digital signage ... Oh, the places you'll go

A lot of smart people are saying that Digital Signage will grow more than 20 percent in the next four years. A recent report by ABI Research reinforces this, by estimating that the industry netted $1.3B in 2010 and will grow to $4.5B by 2016.

Interactivity: The key to driving incremental ROI with digital signage

Avnet hosted its first Brilliant Digital Signage Partner Summit last week in Arizona. During the Summit, Avnet's supplier partners presented their products and services to our new dedicated Digital Signage team.

Digital signage: The top 10 trends for 2010, Part 1

The next year will focus on content, measurement and experience as the industry continues to grow.

Ask the Experts: How do I determine ROI for my digital signage strategy?

Businesses care about the bottom line — and for good reason. So how do you go about determining the ROI for a cutting-edge application like digital signage — and how long does it take for those screens to pay for themselves? Mike Abbott, vice president of ADFLOW Networks, offers some input in this week's episode.

Retail stores missing opportunities without digital signage

The fledgling retail industry doesn't have the capital to invest in high-end communications technology at the moment, despite the impact it may have on sales.

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DSE14 opens registration; focus set on ROI

Digital Signage Expo, the international trade show and educational conference dedicated to digital signage, interactive technology and digital out-of-home networks, has opened registration for its 11th event, held this year at the Sands Expo & Convention Center in Las Vegas,...

Ryan Report: Banks frustrated with digital signage

Despite their industry’s embrace of digital signage, a majority of business leaders in the retail financial services sector are only marginally happy with the technology. So concludes The Ryan Report, which surveyed retailing and marketing executives at more than 200...

Supermarket chain taps Ping HD digital signage to improve shopping experience

When the Philadelphia-based supermarket chain The Fresh Grocer opened its first New Jersey store, near the campus of Rutgers University, it wanted to upgrade the shopping experience while retaining the "fresh, marketplace" appearance of its other stores. The company asked...

Ticketing company, digital signage group tap BuddyBuy social media incentives platform

Two new clients — the Tickethour Group and BrandScreen Interactive — have turned to the BuddyBuy social media incentives platform to create and deliver promotional campaigns through channels such as Facebook, Twitter, Google+ and LinkedIn. BrandScreen Interactive is a joint...

Amscreen partners with Quividi for face-detection in DOOH

European digital media network owner Amscreen has partnered with audience measurement firm Quividi to use Qividi's face-tracking technology for audience measurement. According to a news release, Amscreen, which claims an audience of more than 50 million weekly viewers via more...

Digital Signage Today publishes guide to digital signage ROI

LOUISVILLE, KY. — Digital Signage Today, the daily news and information portal devoted to the digital signage industry, has just published the 2012 edition of its report "Digital Signage ROI: Finding the return on investment for digital signage." The 52-page...

Omnivex releases Moxie 6.04 digital signage software

Omnivex Corp. today announced it has launched a new version of its application, Moxie, which works with Microsoft Windows 7 to offer customers enhanced security, as well as innovative user interface features and reliability improvements.

SSP uses digital signage in Copenhagen Airport to boost food, beverage sales

Foodservice giant Select Service Partner (SSP) recently deployed new technology in an effort to attract more customers to its seven food and beverage stores at the Copenhagen Airport. SSP has experienced declining sales at the airport, presumably as a result...

Scandanavian hardware retailer seeks to boost profits with digital signage

Scandinavia's largest hardware store chain, XL-BYG, has announced the launch of a digital signage network in its stores after a three-month trial revealed revenue lifts, as a result of the screen installation. The network, installed by Nuppenau, a Scala Certified Partner in Denmark, consists of more than 750 screens in more than 120 locations.

Staples Canada to implement live agent assisted selling

CHICAGO — ClairVista announced today that Staples Canada, a 300-store division of Staples, Inc., is implementing ClairVista's Live Expert system for its Live Video Agent services. With this system, Staples Canada store customers can instantly videoconference with a remote agent for Copy & Print Centre orders.

Ask the Experts: How can you determine ROI other than sales lift?

In this week's Ask the Experts, we discuss with Steve Kartonchik of ADFLOW Networks some methods for retailers to determine digital signage ROI other than sales lift, which remains the de facto standard at this point.

INFOCOMM: Finding digital signage ROI outside of retail

InfoComm International: Environments like corporations, educational facilities, government offices, hospitals, hotels and convention centers have less of a focus on moving merchandise with digital signage and more of a focus on providing information. However, the long-running discussion of digital signage...

Ask the Experts: What are some tested methods for finding digital signage ROI?

In this week's Ask the Experts, we discuss with Steve Kartonchik of ADFLOW Networks some tested methods of determining ROI for digital signage.

Westinghouse offering digital signage ROI calculator on Web site

SANTA FE SPRINGS, Calif. – Westinghouse Digital Electronics is helping businesses to maximize their ROI and experience the dynamic power and wide consumer reach of digital signage with its new Web site,

AEON to debut Reactive Digital Signage at NGA Supermarket Synergy Showcase

WALLINGFORD, Connecticut — AEON Inc. has developed a proprietary optimization system to measure the impact that a digital sign has on its retail surroundings and can adjust the content shown accordingly, in real time.

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Digital Signage ROI