Leveraging the Internet of Things with Wireless Networks

Internet-connected devices allow businesses to gather detailed information about their operations in real time, enabling them to make decisions that can benefit the bottom line.


'Is there such a thing as a digital signage network?'

The head of the DSA ponders the meaning of "digital signage." Is it a physical network, a state of mind, a discipline or something else?

What does and doesn't work in DOOH

A longstanding observer and participant in the digital signage industry takes it back to the basics.

4 steps to achieving higher value from digital signage

A digital signage expert offers three key factors to take benefits to the next level and a four-point plan to increase ROI.

How digital signage drives sales in auto dealerships

Sales lift, defensive marketing and wow factor are just some of the benefits of digital signage for auto dealers.

The next level is now in dynamic media (Commentary)

Take a look at the state of the digital signage or dynamic media industry with analyst and educator Lyle Bunn.

Fiat goes fast for digital signage at the pump (Video)

Italian carmaker targets consumers at the pump with new digital out-of-home-specific ad.

Digital signage checking into hotels to stay

Take a look at why digital signage is growing in the hospitality industry, and where to deploy it.

Seeking mobile engagement for your DOOH network

It is impossible to ignore the revolution of personal technology. Everyone has been keeping up to date on monthly smartphone sales.

Boosting digital returns: What is the optimal number of advertiser slots?

As billboard operators convert static faces to digital, a key question is often how best to optimize to the perfect number of advertiser "slots." For someone new to the digital medium, the ideal rotation — six to eight advertiser slots...

Effectively measuring dwell time for DOOH networks

When a DOOH network is planning, rolling out, pitching and delivering their content, one piece of information is very important: dwell time. Books have been written about content strategies that vary with dwell time.

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Digital signage helps give away $1 million for Ontario Lottery

Canada's Ontario Lottery and Gaming Corp. recently employed its Audience-driven digital signage network to promote and carry out its first ever live and guaranteed $1 million prize draw, according to an announcement from Audience provider Capital Networks.

Indian digital signage network goes with BroadSign

India-based digital signage network operator Origins Advertising Pvt. Ltd. has announced its partnership with and conversion to BroadSign International LLC's automated software platform, according to an announcement from BroadSign.

Phoenix entertainment district integrates digital signage and static ad management

Downtown Phoenix's Legends Entertainment District has chosen Ayuda Media Systems’ platform to run all of its out-of-home advertising operations and digital signage.

Scala drives digital signage network in Copenhagen

The Scala network, named Info-TV, centralizes relevant national, regional, facility and department-level healthcare information on-screen to provide information to people located in the waiting rooms of the facilities run by the city's authority.

Digital Caddies partners with Facebook company for video advertising

Digital Caddies Inc, a provider of on-course technology services and content to golfers, has recently upgraded its digital signage ad platform to allow for full-screen video advertising throughout every round of golf played at participating courses, according to a company announcement.

Captivate buys Office Media Network, expands DOOH footprint to more than 12,000 screens

Captivate Network, a digital out-of-home media company aimed at reaching on-the-go business professionals throughout their workday, announced today that it has entered into an agreement to acquire Office Media Network. Terms of the cash and stock acquisition were not disclosed....

French realtors turn to digital signage

France's Laforêt real estate network is making available to its 750 agency locations a dynamic digital signage solution designed by Mood Media Corp. to engage customers and enhance its window displays, according to an announcement from Mood Media. Laforêt is...

Oman launches health channel digital signage network

The Ministry of Health in Oman has implemented the nation's first health education TV channel, Hayah, powered by Scala digital signage software, according to an announcement from Scala. The digital signage network was developed by Scala partner Anzyma, a digital...

StrandVision enhances databases for digital signage networks

StrandVision Digital Signage recently announced enhanced database capabilities and database consulting services to help its customers display dynamic digital signage content information over their electronic sign networks. The enhancements are designed to make it easy for administrators to input, organize...

CradlePoint announces support for Sprint 4G LTE for digital signage, kiosk networking

CradlePoint, a provider of 3G/4G wireless networking solutions for distributed enterprises, announced at the M2M Evolution Conference this week in Las Vegas its support for Sprint's 4G LTE network for M2M networking, including digital signage and kiosks. CradlePoint's suite of...

Aerva powering global Display Points digital signage network

International Display Advertising Inc. announced today that Display Points and International Display Advertising have signed an exclusive agreement with Aerva Inc.

StrandVision dials up smartphone digital signage monitoring

StrandVision Digital Signage today announced a new digital signage utility that is designed to enable electronic sign administrators to monitor the status of their StrandVision Digital Signage networks via a desktop PC or a smartphone from anywhere and at any...

Marketing firm acquires digital signage ad network

W Technologies Inc. recently completed a transaction to acquire all of the issued and outstanding stock of digital signage advertising firm AdMedia Group Inc., with which it previously had a joint venture agreement, according to a company announcement. The Orange...

Audience company launches 'programmatic' buying solution for DOOH networks

Audience buying company Xaxis recently launched Xaxis Places, a new programmatic platform that allows advertisers to buy digital out-of-home ad inventory across more than 100,000 screens via real-time-bidding. Integrated within the Xaxis Data Management Platform, Xaxis claims its Places is...

Dental chain bites into digital signage with 1,400-screen rollout

Digital media and self-service solutions provider inLighten has been awarded a project by Great Expressions Dental Centers to provide a hosted digital signage network across the organization's 189 existing specialty dental clinics, as well as upcoming new locations opened by...

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Digital signage networks are a great option for advertisers who want to target consumers on the go. Digital signage networks are popping up everywhere...airports, arenas, train stations, gas stations, doctor's offices and more.