Predicting the top 10 digital screen media trends for 2015

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We wrap up our year-end and year-ahead review with the seventh annual top 10 digital screen media predictions by digital media expert Keith Kelsen.

FEATURES


What is out-of-home in a 'mobile' world?

With 65 percent-plus of the U.S. population smartphone-armed and dangerous, mobile technology has transformed the way people interact with the world and each other — and how brands engage with consumers who are, more than ever, on the go.

Salad concept spices digital signage with Instagram and Pinterest

Colorado-based MAD Greens concept uses social media to populate in-store digital signage and engage with customers.

UGG trying on interactive digital signage in new DC concept store

The first-ever UGG Australia technology-driven concept store opened earlier this month in the Washington, D.C., metropolitan area, featuring interactive digital signage touchscreens and giving shoppers the ability to customize their favorite styles.

Know your audience: Integrating social and mobile into digital signage plans

The heart of today's most successful communications is inclusion, two-way dialogues instead of just pushing messages down and out; digital signage can embrace these trends by drawing in content from social media and delivering content beyond screens.

Is digital signage ready for the mobile commerce revolution?

Mobile and digital signage blogger offers 10 questions to help one determine their level of understanding and preparedness for the coming mobile storm.

It's 'Hammer Time' for NFC: Apple is 2 legit 2 quit

Digital signage expert breaks down the impact of Apple's announcement today that it is including NFC in the new iPhone 6 and Apple Watch.

CONNECT Summit to explore the evolving impact of mobile

Nikki Baird, Jack Philbin among the keynote speakers for the inaugural executive event focusing on mobile, retail and restaurants.

Toronto 'Countdown Clock' ticking down to 2015 Pan Am/Parapan Am Games

Digital signage clock and kiosk count down the days, but also allow visitors to interact with others via social media.

Digital signage driving increase in average checks at Sonic Drive-In

Digital drive-in menu boards have shown an increase in average check size versus static boards at the QSR chain.

Emerging technologies offer look into the future of interactive digital signage

How will interactive technologies change the face of digital signage going forward; and how are they already changing it today?

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NEWS


Digital signage leveraging beacon tech to boost shopper loyalty

Digital media company Industry Weapon and store-of-the-future technology implementations firm Storeworks will showcase a new beacon-based communication solution for retailers looking for effective targeted marketing and personalized brand experiences to reward loyal shoppers.

MTA pilots digital signage shopping on Amazon in NYC subways

Just in time for the holiday shopping season, New York City MTA's "On the Go" digital signage information kiosks will showcase transactional Amazon.com ads to subway riders

Networld Media Group to launch Virtual Currency Summit in Boston, April 2015

Renowned economic strategist Bruce Fenton, Managing Director of Atlantic Financial, has been confirmed as a featured Summit speaker.

C-store digital signage ad network partners with mobile proximity ad network

Hundreds of convenience stores set to integrate proximity mobile solution with digital out-of-home advertising in partnership's first wave.

BroadSign, Blue Bite partner for mobile-DOOH integration

BroadSign and Blue Bite will collaborate on digital signage networks' mobile strategies and campaigns.

Health care DOOH company, mobile media firm integrating mobile with digital signage ad network

Mobile media solutions provider SITO Mobile Ltd. and digital point-of-care media company Health Media Network have announced a partnership by which Health Media Network will leverage SITO Mobile's mobile media platform to power a national location-based advertising network within physician offices nationwide.

Interactive marketing tech company releases corporate update

Toronto, Ontario-based iSign Media has released a sales update on its interactive mobile advertising solutions.

Digital Caddies finds the green with aerial course maps

Company's first upgrade feature provides courses the option to graphically enhanced aerial maps and custom illustrations on their tablets.

Comosoft taps digital signage and mobile for in-store marketing

Comosoft Inc. recently announced the development of two new point-of-sale technologies for high-volume multichannel marketers: in-store digital signage and location-based services.

RDM adds NFC to DS

Real Digital Media and iZipline LLC have announced that digital signage network operators using RDM's NEOCAST solution will now be able to synchronize on-screen content with brand marketing content to drive instant, dynamic interaction with consumers via their NFC-enabled mobile devices.

Mass transit DOOH network in China creating massive transit Wi-Fi network

VisionChina Media Inc., a Chinese digital out-of-home advertising network set in mass transportation systems, recently announced it has formed a strategic partnership with Huawei Technology Co. Ltd., a global information and communications technology solutions provider, to initiate joint research and...

Interactive digital signage kiosk screens hitting electronic music festival circuit

Chicago-based SFX Entertainment, a producer of live events and digital entertainment content for the electronic music industry, has partnered with Chicago-based Elevate Digital to bring interactive screen technology to electronic music festivals. As part of the agreement, Elevate Digital deployed...

Omnivex, Digital Signage Today hosting webinar on interactive digital signage

Digital Signage Today and Omnivex Corp. will present a free, one-hour webinar, "Emerging Digital Signage Technologies — The Future of Interactivity," on June 10 at 2 p.m.

STRATACACHE subsidiary enVu launches DigitalPlay interactive platform

Out-of-home interactive media company enVu, a subsidiary of STRATACACHE, today announced the launch of its new DigitalPlay platform. DigitalPlay turns any location into an attractive environment, the company said, and offers interactive experiences to connect consumers with brands via touch,...

Adspace partners with elevate for digital signage ad kiosks in malls

Chicago-based elevate DIGITAL, a developer of street-level digital interactive technology, recently announced a partnership with Adspace Networks, a provider of digital video advertising in malls. Adspace will sell traditional digital and interactive advertising across elevate's network of 400 interactive digital...

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The mobile phone is emerging as a critical “screen” for communications. Knowing this, digital signage providers are developing new ways of converging the two technologies in ways that benefit both.