The New York Times launching mobile ad content, 'Mobile Moments'

The New York Times today announced plans to launch a new type of mobile advertising this fall that will focus on key moments of a user's day when Times journalism is particularly helpful in keeping readers "informed and inspired."

FEATURES


Are you 'CONNECTING' with your customers?

The CONNECT 2015 Mobile Innovation Summit will teach restaurant operators and retailers how to provide customers with mobile connections to help build a loyal fan base.

Ask the Experts: How do we bridge the smartphone gap?

For the latest in the return of "Ask the Experts" here on Digital Signage Today, we're going to get an industry expert to offer his commentary on a question of immediacy and concern to the digital signage industry (and many others for that matter): How do we reach consumers on their phones?

Making strategic use of your employees' 'second screens'

An expert in corporate communications digital signage offers strategic insights into making use of employee's personal smartphones and tablets for better engagement.

Madame Tussauds Hollywood casts digital signage in leading role

Combining high-tech digital signage and social media apps with the all-too-human desire to snap a selfie with a celebrity (even a fake one), Madame Tussauds in Hollywood has deployed a digital signage display from Enplug to increase engagement with visitors.

​A quick primer on best practices for social media and digital signage

Social media meets all the criteria of engaging content: It's modern. It's social. It's real-time. It's auto-updating. In this post, a digital signage content expert provides best practices integrating it with your digital signage system.

Predicting the top 10 digital screen media trends for 2015

We wrap up our year-end and year-ahead review with the seventh annual top 10 digital screen media predictions by digital media expert Keith Kelsen.

What is out-of-home in a 'mobile' world?

With 65 percent-plus of the U.S. population smartphone-armed and dangerous, mobile technology has transformed the way people interact with the world and each other — and how brands engage with consumers who are, more than ever, on the go.

Salad concept spices digital signage with Instagram and Pinterest

Colorado-based MAD Greens concept uses social media to populate in-store digital signage and engage with customers.

UGG trying on interactive digital signage in new DC concept store

The first-ever UGG Australia technology-driven concept store opened earlier this month in the Washington, D.C., metropolitan area, featuring interactive digital signage touchscreens and giving shoppers the ability to customize their favorite styles.

Know your audience: Integrating social and mobile into digital signage plans

The heart of today's most successful communications is inclusion, two-way dialogues instead of just pushing messages down and out; digital signage can embrace these trends by drawing in content from social media and delivering content beyond screens.

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NEWS


Pattison Onestop combines mobile, DOOH ad platforms

Pattison Onestop, a division of Canada's Pattison Outdoor Advertising, has partnered with zappit, a provider of mobile engagement technology for the rollout of a new mobile-enabled advertising service called Engage, the company has announced.

Waitlist Me showcases digital signage, mobile integrations at NRA Show

Waitlist Me, the cross-platform waitlist app, showcased new ways waitlist technology is being used to help restaurant operators better serve their customers, including digital signage, at this year's National Restaurant Association Restaurant, Hotel-Motel Show in Chicago, the company said in an announcement.

Canadian Health care provider opts for integrated mobile-kiosk wayfinding solution

Canadian regional health care provider Mackenzie Health has opted to deploy the Connexient MediNav Digital Wayfinding and Patient Experience solution, according to an announcement from Connexient.

EYE Corp. launching jukebox digital signage network EYE play

EYE Corp Media announced it has expanded its media portfolio with the introduction of the EYE Play digital place-based network. Powered by AMI Entertainment Network, the entertainment solutions provider for bars and restaurants, EYE Play leverages digital jukeboxes in more than 23,000 bars nationwide.

Health care wayfinding system combines mobile, kiosks and digital signage

STANLEY Healthcare and Connexient have announced a partnership to add Connexient's MediNav Wayfinding solution to STANLEY Healthcare's solution portfolio.

Fujitsu Australia piloting retail digital signage and mobile analytics with iSIGN

Toronto-based interactive mobile advertising solutions provider iSIGN Media Solutions Inc. and its Australian distributor and reseller, JEA Technologies, announced today that they are working with Fujitsu Australia, a provider of digital media solutions to retail, banking, transport and commercial industry segments in Australia and New Zealand.

Gemalto, Tapit team to being mobile payments to outdoor media

Companies will give U.K. consumers the ability to to buy digital content by tapping their smartphone on an advertisement that features either an NFC tag, QR code or beacon technology.

JohnRyan launching Silicon Valley Development Center to accelerate new product efforts

Total-store messaging systems provider announces launch of its Silicon Valley Development Center, aimed at developing digital signage and mobile solutions for banks and retailers.

Golden Pantry chain stocks up on digital signage and mobile advertising

The Convenience Network, a digital signage network provider to the c-store industry, has moved forward with its strategic partnership with ad sales company Engage Mobile Media Solutions, and mobile ad tech supplier iSIGN Media Solutions.

'Mobile Commerce Matrixes' aim to clarify m-commerce for digital signage

Product lists over 100 consumer-facing, mobile commerce products and each is fully described and mapped to the mobile commerce ecosystem.

Beabloo leveraging iBeacons and digital signage at ISE15

Digital signage and digital marketing solution provider Beabloo to unveil its new solutions for digital marketing and analytics, while also incorporating the iBeacon sensor application, the company announced.

DSE keynote breakfast panel to look at 'Big Data - Small Screen Insights'

Digital Signage Expo has scheduled a thought leadership panel keynote presentation led by LBMA head Asif Khan.

Pepsi brings the hype with digital signage for Super Bowl XLIX

Pepsi, the official sponsor of the Super Bowl XLIX Halftime Show, has announced several activations the brand will execute in and around Phoenix, Arizona, to get fans hyped for the halftime show and Super Bowl XLIX – and digital signage will help build the hype in one of them.

Digital signage leveraging beacon tech to boost shopper loyalty

Digital media company Industry Weapon and store-of-the-future technology implementations firm Storeworks will showcase a new beacon-based communication solution for retailers looking for effective targeted marketing and personalized brand experiences to reward loyal shoppers.

MTA pilots digital signage shopping on Amazon in NYC subways

Just in time for the holiday shopping season, New York City MTA's "On the Go" digital signage information kiosks will showcase transactional Amazon.com ads to subway riders

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The mobile phone is emerging as a critical “screen” for communications. Knowing this, digital signage providers are developing new ways of converging the two technologies in ways that benefit both.