IoT & Digital Signage: The invisible Elephant in the room

The internet is setting new standards. When viewed from this perspective, it is clear that it is achieving something that retailers have been attempting to create for years: ultra-personal, data-driven, targeted communications.

Type: White Paper

Sponsor: Viewneo


The Changing Face of Interactivity

The ability to interact with digital displays has quickly become part of our lives, and that interaction includes much more than most people realize.

Type: White Paper

Sponsor: Omnivex


Connecting the Retail Theater

Far from becoming irrelevant, the brick-and-mortar store is increasingly serving as the stage on which a brand displays its identity. Key to putting on that display is a reliable connectivity solution.

Type: White Paper

Sponsor: Cradlepoint


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FEATURES


10 things retail leaders will take away from the Interactive Customer Experience Summit

The Interactive Customer Experience Summit, being held June 1-3 at the Four Seasons Resort and Club Dallas at Las Colinas, is one of the top ICX industry events for many reasons.

How digital can shine a light on independent retailers

In terms of competition, while the bigger chains may have huge budgets set aside for marketing strategies and the implementation of omnichannel experiences, independents also have a hugely valuable asset on their side.

Creating content your audience loves

When it comes to your interactive experience, content is king. Here are some basic tips for creating content that your audience will love.

Key facts driving customer demand for in-store technological disruption

The demand for in-store technology has heightened dramatically over the past couple of years, primarily because technology provides consumers with a much more convenient, information-rich shopping experience.

What Mobile World Congress 2016 means for DOOH in 2016 and beyond

The tidal wave of change spurred by mobile promises to be transformational for everyone involved in the out-of-home ecosystem, particularly digital OOH. Here are some key themes our industry needs to address following this year's MWC

Digital signage 'Smackdown' teaches video game coding

Travelers at the Helsinki tram station learned how to code through digital signage that invited them to program their own character in a wrestling video game.

The world's most recognizable mobile app doesn't run on any smartphone

Most people use this app or system a couple dozen times every day without even thinking about it. It's real-time, interactive, sensor- and big data-driven with an extremely friendly user interface so simple even children use it.

20-20 insights look into the future of digital signage in the drive-thru

The Year 2020 is five years away, but restaurants won't have to wait that long to get the kind of 20-20 insight they will need to create a more engaging and interactive experience for guests at the drive-thru and curbside.

Ask the experts: Have digital menu boards reached critical mass?

Digital signage is becoming increasingly common in both quick service and fast casual restaurants, so for this month's "Ask the experts" feature, we asked Jeff Pinc, director of food services for Panasonic, 'Have digital menu boards reached critical mass?'

Watch highlights from this year's CONNECT Mobile Innovation Summit

Couldn't make the CONNECT Mobile Innovation Summit? Catch the highlights with this video.

Coca-Cola taps digital signage to find out 'What's in a Name?' in Times Square

Coca-Cola collaborated with Posterscope, Clear Channel, ICUC and Google to produce a very personalized digital out-of-home campaign earlier this year in Times Square.

Digital signage teams with Coca-Cola to find out 'What's in a Name?' in Times Square

Coca-Cola collaborated with Posterscope, Clear Channel, ICUC and Google to produce a very personalized digital out-of-home campaign earlier this year in Times Square.

Are you 'CONNECTING' with your customers?

The CONNECT 2015 Mobile Innovation Summit will teach restaurant operators and retailers how to provide customers with mobile connections to help build a loyal fan base.

Ask the Experts: How do we bridge the smartphone gap?

For the latest in the return of "Ask the Experts" here on Digital Signage Today, we're going to get an industry expert to offer his commentary on a question of immediacy and concern to the digital signage industry (and many others for that matter): How do we reach consumers on their phones?

Making strategic use of your employees' 'second screens'

An expert in corporate communications digital signage offers strategic insights into making use of employee's personal smartphones and tablets for better engagement.

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The mobile phone is emerging as a critical “screen” for communications. Knowing this, digital signage providers are developing new ways of converging the two technologies in ways that benefit both.

NEWS