From an Under Armour installation that tests athletic ability to a Warby Parker photo booth experience, interactive customer experience was the order of the day at the inaugural Interactive Customer Experience Summit, held June 28-30 at the Sofitel Chicago Water Tower.
Digital signage allows retailers to connect with and interact with consumers their way, by providing relevant, personalized and engaging experiences to consumers through the simple point of touch.
Digital signage touch and gesture technologies have changed the gamification trend as users can interact with content using their hands and fingers, or even their whole bodies, and easily be drawn into the activity.
ICX Summit keynote looks at how digital signage and other in-store technologies can bring online 'social proof' into the brick-and-mortar experience.
People are no longer viewers of digital signage, they're participants. The ability of the viewer to self-navigate signage content ensures a highly personalized experience, creating a vital touchpoint between proprietor and customer.
Customers expect a personalized experience that surprises and delights them, and most will trade bits of information about themselves if they receive something in return.
Digital signage and real-life intersected as JetBlue had New Yorkers dancing in the street and scratching their heads at the truly lifelike interaction from a digital out-of-home engagement.
Technology should be used in way that's natural for consumers to interact with, and enhance the brand story, rather than be the story itself, says Ben Putland, director of software analysis and development for Grand Visual.
How McDonald's is using interactive digital signage technology to jump-start flagging sales.
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Consumers want to interact with technology, but that technology has to make sense for both the business and its customers, says Paula Suarez, director of software analysis and development for Dickey's Barbecue Restaurants Inc.
Semiconductor solutions company Microsemi Corp. has partnered with IP design house Mikroprojekt to roll out a human-machine-interface kit for touchscreen displays.
Brightbox Inc., a global platform provider of networked mobile device recharging and engagement solutions, announced it teamed with Panasonic to keep the throngs attending this past weekend's VidCon 2015 charged and engaged.
IntuiLab, provider of IntuiFace, a no-coding interactive experience creation platform, has announced the availability of IntuiFace Version 5.0, aimed at creating interactive touch-first content without needing specific coding or HTML5 markup skills, the company said.
Touch technology supplier Elo Touch Solutions and European digital signage software provider Grassfish are partnering to serve what the companies are calling "the paradigm shift in the demand for interactive digital signage in key sectors such as retail, corporate, banking, hospitality, government and transport."
Pro Display recently partnered with wonderMakr to roll out digital signage smile booth kiosks that rewarded Air Miles Canada fliers with prizes for giving their best smiles.
Zytronic, a developer and manufacturer of projected capacitive touchscreen solutions, announced it has supported Videofonika in the creation of its latest touchscreen solution, the @TABLE.
Elo Touch Solutions, the company that claims to be the "original inventors of the touchscreen," has introduced the Elo Interactive touchscreen digital signage architecture that matches commercial-grade I-Series touchscreen hardware with EloView software for cloud-based content delivery and remote device management, the company said.
Digital signage and interactive touch display technology provider MultiTaction has launched its MT Canvus, a new application developed to help organizations visualize big data sources, improve collaboration, socialize ideas and educate employees and clients.
Connecticut casino Mohegan Sun has launched interactive digital signage games on bus shelters across Boston that allow participants to possibly win a variety of prizes, including an overnight stay at the casino, according to an announcement from creative technology and production company Grand Visual.
Joint solution meant to transform low-cost Chromeboxes into interactive digital signage devices, companies say.
Touchscreen digital signage provider FlatFrog demonstrated at this year's InfoComm in Orlando, Florida, what it says is "the world's first" mass production commercially ready InGlass Touch for large-format displays (23-110 inches), according to the company's website.
3M Touch Systems Inc., a wholly owned subsidiary of 3M Company, has released its 55-inch Multi-Touch Display C5567PW. The interactive system supports 60 simultaneous touches in the largest display format to date from 3M.
Frank Mayer and Associates Inc. have partnered with game developer Creative Kingdoms to create interactive gaming kiosks for children. Children will be able to play a variety of games on the kiosk, including mini games and an interactive scavenger hunt.
Touch-sensor developer visualplanet has released its latest touchfoil, which will allow manufacturers to create multitouch screens for kiosks.
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The Cube is a digital signage construct that features four 84-inch 4K interactive walls, powered by T1V's signature collaboration software, ThinkHub.