In a new-breed of kiosks, digital signage acts as a virtual salesperson; using touchscreen interactivity, customers can learn about products being sold and make purchasing decisions on the spot.
Gone are the days of paper signs and delays in getting updated information out to travelers. We live in a real-time world, and travelers expect real-time, relevant information at their fingertips.
Before, during and after people physically engage with screens, there are visual interactions that can hold the key to personalizing the experience while maximizing the effectiveness and ROI of the deployment.
Much as Amazon's services have raised customers' expectations, the display industry also is at the precipice of change, as advances enable organizations to think more creatively about how to apply digital signage tools to meet business objectives, the CEO of NEC Display says in this commentary piece.
It's time for a look back at the most-read articles and blog posts on Digital Signage Today in July, recapping the biggest news headlines of the month.
The City of Toronto is piloting a digital signage project aimed at better informing residents and visitors about the city's mass transit options, helping to reduce the city's carbon footprint and to get people around the city, and City Hall, more efficiently.
Generations Y and Z aren't interested in a rigid, produced brand experiences. They're 'the DIY generation,' and they want to do it themselves. So let them, and let digital signage and interactive technologies help.
From an Under Armour installation that tests athletic ability to a Warby Parker photo booth experience, interactive customer experience was the order of the day at the inaugural Interactive Customer Experience Summit, held June 28-30 at the Sofitel Chicago Water Tower.
Digital signage allows retailers to connect with and interact with consumers their way, by providing relevant, personalized and engaging experiences to consumers through the simple point of touch.
Digital signage touch and gesture technologies have changed the gamification trend as users can interact with content using their hands and fingers, or even their whole bodies, and easily be drawn into the activity.