People are no longer viewers of digital signage, they're participants. The ability of the viewer to self-navigate signage content ensures a highly personalized experience, creating a vital touchpoint between proprietor and customer.
Customers expect a personalized experience that surprises and delights them, and most will trade bits of information about themselves if they receive something in return.
Digital signage and real-life intersected as JetBlue had New Yorkers dancing in the street and scratching their heads at the truly lifelike interaction from a digital out-of-home engagement.
Technology should be used in way that's natural for consumers to interact with, and enhance the brand story, rather than be the story itself, says Ben Putland, director of software analysis and development for Grand Visual.
How McDonald's is using interactive digital signage technology to jump-start flagging sales.
Consumers want to interact with technology, but that technology has to make sense for both the business and its customers, says Paula Suarez, director of software analysis and development for Dickey's Barbecue Restaurants Inc.
The first day of summer is just weeks away, and it's coming in hot — but digital signage can help keep the summer heat at bay with cool customer experiences. Whether it's advertising for an umbrella or a rain slicker on a cloudy day, or serving up sodas on a scorcher, digital signage and digital out-of-home has it covered.
Perhaps Monroe's most iconic image, her skirt blowing in the updraft from subway trains blowing up through a sidewalk grating, has been re-created on digital signage, this time down in the subway system and reacting in real-time to incoming subway trains.
For the latest in the return of "Ask the Experts" here on Digital Signage Today, we're going to get an industry expert to offer his commentary on a question of immediacy and concern to the digital signage industry (and many others for that matter): How do we reach consumers on their phones?
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The decision to build a new home is a major one that can be overwhelming and scare away unprepared potential homebuyers. Here are five ways interactive digital signage can improve the process and make it more comfortable.
Elo Touch Solutions, the company that claims to be the "original inventors of the touchscreen," has introduced the Elo Interactive touchscreen digital signage architecture that matches commercial-grade I-Series touchscreen hardware with EloView software for cloud-based content delivery and remote device management, the company said.
Digital signage and interactive touch display technology provider MultiTaction has launched its MT Canvus, a new application developed to help organizations visualize big data sources, improve collaboration, socialize ideas and educate employees and clients.
Connecticut casino Mohegan Sun has launched interactive digital signage games on bus shelters across Boston that allow participants to possibly win a variety of prizes, including an overnight stay at the casino, according to an announcement from creative technology and production company Grand Visual.
Joint solution meant to transform low-cost Chromeboxes into interactive digital signage devices, companies say.
Touchscreen digital signage provider FlatFrog demonstrated at this year's InfoComm in Orlando, Florida, what it says is "the world's first" mass production commercially ready InGlass Touch for large-format displays (23-110 inches), according to the company's website.
3M Touch Systems Inc., a wholly owned subsidiary of 3M Company, has released its 55-inch Multi-Touch Display C5567PW. The interactive system supports 60 simultaneous touches in the largest display format to date from 3M.
Frank Mayer and Associates Inc. have partnered with game developer Creative Kingdoms to create interactive gaming kiosks for children. Children will be able to play a variety of games on the kiosk, including mini games and an interactive scavenger hunt.
Touch-sensor developer visualplanet has released its latest touchfoil, which will allow manufacturers to create multitouch screens for kiosks.
The Cube is a digital signage construct that features four 84-inch 4K interactive walls, powered by T1V's signature collaboration software, ThinkHub.
Carmanah Signs earlier this month announced the deployment of a dynamic, multisensory experience at the Caesars Windsor Casino in Windsor, Ontario, Canada, ahead of this week's Canadian Gaming Summit.
An interactive digital signage media wall from Cineplex Digital Solutions puts the finishing touches on newly renovated concourse in Toronto's Scotia Plaza.
Now, select McDonald's customers will be able to create their own burgers with McDonald's new "Create Your Taste" self-service kiosks.
Users can learn how to replicate several interactive experience designs with IntuiLab's new showcase.
In what it's calling "a media first," digital signage "smart screens" have been deployed at Heathrow Terminal 2's baggage claim zones showing passengers live price and journey time comparisons between taxis and the airport's train service to central London.
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The Interactive Customer Experience Association is now accepting nominations for its Industry Excellence Awards, meant to honor the best self-service, digital signage and mobile technology deployments across all vertical market segments.