Where to Place Digital Signage

No matter how professional and captivating your digital content may be, the screen location plays a dominant role in a successful digital deployment. To see engagement, you need to place your digital signage in high trac areas


Passing the relevance test and getting engaged

Living in a connected society means we are constantly barraged with information, and the only way to remain top of the POP is to maximize the relevance of our messaging.

KioskCom/DSS: Win hearts with digital signage, minds will follow

Brainjuicer senior vice president Bill Ratcliffe told a packed room about content strategies for winning hearts at the first keynote at this year's KioskCom and The Digital Signage Show.

GlobalShop: Seven strategies for effective digital signage content

Bill Gerba, CEO of Wirespring, shared a wealth of real-world experience in an information-packed session at GlobalShop.  

How to decide on colors for digital signage

The art director at Noventri Digital Signage talks about how to choose which colors work best together in digital signage applications.

Digital signage: The top 10 trends for 2010, Part 1

The next year will focus on content, measurement and experience as the industry continues to grow.

Eight ways to do creative retail advertising

A New York City ad agency lays out a process to ensure retail communications is reaching its full potential.      

InfoComm and digital signage: Hand in glove

InfoComm09 offered education, information as well as networking, partnership and fellowship opportunities that advanced digital signage supply capabilities and market development.  

Update: Top 10 digital signage trends for 2009

The MediaTile chairman revisits his predictions from January — most of which have turned out to be correct.

Filling the customer service apathy gap with digital signage

Digital media in stores and restaurants can transform unpleasant customer service experiences into positive ones.

Opportunities for digital signage network operators in a down economy

In 2009, take advantage of small non-retail networks and don't fret the ad dollars.    

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Digital signage quitting campaign targets smokers at POS

A two-month digital signage campaign aimed at persuading smokers to quit draws to a close this week in Ontarioa, according to Marketing Magazine in Canada.

Digital Life, MediaBytes host Shelly Palmer to speak at DSE

Digital Signage Expo (DSE) today announced that Shelly Palmer will keynote at its 2010 Pre-Conference Program, on Tuesday, Feb. 23, 2010, in Las Vegas.

MediaLife forecast: Out-of-home in 2010

In 2009 the out-of-home industry suffered right along with other media during this recession, says MediaLife. The recovery may not begin in earnest until the second half of this year, after the broadcast upfront, when fast food chains, movie studios and banks are expected to ramp up their spending.

Report: In-store ads sway planned purchase decisions

Adweek: More shoppers are making lists before they reach a store, though they continue to make brand-purchase decisions inside. Miller Zell, an Atlanta-based retail consultancy, polled 999 consumers online in March.

White paper explores in-store media's role as mass consumer medium

DALLAS — In an age of shrinking and fragmented mass media, retailers have a big opportunity to reclaim their historic role as the leading mass consumer medium. A new white paper issued today, titled In-Store Digital Media: How to Reestablish...

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