A two-month digital signage campaign aimed at persuading smokers to quit draws to a close this week in Ontarioa, according to Marketing Magazine in Canada.
Digital Signage Expo (DSE) today announced that Shelly Palmer will keynote at its 2010 Pre-Conference Program, on Tuesday, Feb. 23, 2010, in Las Vegas.
In 2009 the out-of-home industry suffered right along with other media during this recession, says MediaLife. The recovery may not begin in earnest until the second half of this year, after the broadcast upfront, when fast food chains, movie studios and banks are expected to ramp up their spending.
Adweek: More shoppers are making lists before they reach a store, though they continue to make brand-purchase decisions inside. Miller Zell, an Atlanta-based retail consultancy, polled 999 consumers online in March.
DALLAS — In an age of shrinking and fragmented mass media, retailers have a big opportunity to reclaim their historic role as the leading mass consumer medium. A new white paper issued today, titled In-Store Digital Media: How to Reestablish...