The permitting process for digital signage billboards and LED signs is a necessary part of any sign company's operations, and it can be a tough road to navigate. Here are three keys to navigating that path.
Keeping pace with new technology, a growing number of states are adopting lighting standards for digital billboards and outdoor digital signage that assure legibility while preventing glare.
Affordable, dynamic marketing and promotional campaigns are blending print and digital signage.
It's time for a look back at the most-read articles and blog posts on Digital Signage Today in May, recapping the biggest news headlines of the month.
A youth art project combining digital signage and provocative slogans and imagery sparked mystery and controversy in Albuquerque, New Mexico.
The first day of summer is just weeks away, and it's coming in hot — but digital signage can help keep the summer heat at bay with cool customer experiences. Whether it's advertising for an umbrella or a rain slicker on a cloudy day, or serving up sodas on a scorcher, digital signage and digital out-of-home has it covered.
The importance of digital signage security has rarely been made more graphically clear than it was last week in Atlanta, when hackers replaced a digital billboard's regularly scheduled programming with a full moon. And no, I don't mean a picture of Earth's largest satellite.
TOMS Shoes is known as much for its philanthropic bent as for its casual slip-on shoes, but the shoemaker is taking that bent another step further with this year's #WithoutShoes campaign — and digital signage is helping the campaign get off on the right foot.
McDonald's U.K. recently launched a digital signage ad campaign in the U.K. to promote the 10th anniversary there of its McDonald's Monopoly campaign running in partnership with Monopoly game maker Hasbro.
See More »
Out-of-home and digital out-of-home working together for nationwide two-year PSA campaign targeting millennials for National Parks Service anniversary.
Three out of four (75 percent) respondents recalled seeing a digital billboard in the past month, and 60 percent noticed one in the past week, according to Nielsen's survey of those who traveled roadways with digital billboards.
Australian out-of-home advertising firm APN Outdoor has added two new digital billboards to its portfolio in Sydney's central business district, according to an APN Outdoor announcement.
The Rock 'n' Roll Marathon Series has announced race sponsor Travelers is shining a digital signage spotlight on what motivates runners with its "My Drive Comes From" campaign, which kicks off July 18-19 at the Humana Rock 'n' Roll Chicago Half Marathon.
LED sign and digital billboard manufacturer Watchfire Signs announced today that it has acquired Aerva, a provider of cloud-based display network management that enables real-time interactivity, dynamic and social media integration, and mobile engagement across digital signage displays.
Pro Display recently partnered with wonderMakr to roll out digital signage smile booth kiosks that rewarded Air Miles Canada fliers with prizes for giving their best smiles.
The $60,000, double-sided roadside LED sign from Watchfire Signs will stand 25 feet tall and measure 16 feet across, with a digital signage face flashing photographs of animals available for adoption at the shelter to the 20,000 drivers who pass each day.
The National Center for Missing & Exploited Children, Clear Channel Outdoor Americas and Clear Channel Airports have launched "Be Here for Kids," a national child safety awareness campaign coinciding with National Missing Children's Day.
Spirits producer Diageo is launching a temperature-activated digital out-of-home campaign in the U.K. for its Pimm's liqueur with Ocean Outdoor, according to the Ocean website.
For the next month, 30 Clear Channel Outdoor Americas digital billboards will display educational messages across Iowa's Polk County about human trafficking. The billboards alert victims on how to "get help to get out" of the life through the help of citizens.
Canadian out-of-home advertising company Pattison Outdoor Advertising has installed a new 10-foot-by-35-foot Digital Spectacular in Windsor, Ontario, as part of the company's digital push.
Students turning to outdoor digital signage advertising to invite their dates to prom.
Digital billboard manufacturer Watchfire Signs has launched its MX Class, which includes a 10-year brightness guarantee, a 10-year uniformity guarantee and a 10-year replacement parts warranty.
Media management software provider Dot2Dot Communications has been working closely with long-time client Adams Outdoor in Roswell, Georgia, to enable media buys using Ad Manager and Scala digital signage software.
New mobile application can be used to update digital signage content from anywhere and automatically syncs all changes with Ignite software for desktop, company says.
See More »
Downtown Phoenix's Legends Entertainment District has chosen Ayuda Media Systems’ platform to run all of its out-of-home advertising operations and digital signage.