'10 Years Stronger': Digital signage remembers Hurricane Katrina

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Baton Rouge, Louisiana-based outdoor advertising giant Lamar Advertising Co. today announced it is dedicating space on its digital billboards nationwide to commemorate the 10th anniversary of Hurricane Katrina.

FEATURES


Coca-Cola taps digital signage to find out 'What's in a Name?' in Times Square

Coca-Cola collaborated with Posterscope, Clear Channel, ICUC and Google to produce a very personalized digital out-of-home campaign earlier this year in Times Square.

Digital signage teams with Coca-Cola to find out 'What's in a Name?' in Times Square

Coca-Cola collaborated with Posterscope, Clear Channel, ICUC and Google to produce a very personalized digital out-of-home campaign earlier this year in Times Square.

Governments going digital to reach the public

Civil authorities are increasingly turning to digital signage, digital billboards and the range of digital out-of-home to communicate vital information to the public.

Passing the roadblocks in the LED sign permitting process

The permitting process for digital signage billboards and LED signs is a necessary part of any sign company's operations, and it can be a tough road to navigate. Here are three keys to navigating that path.

Regulatory trend: States adopting lighting standards for digital billboards

Keeping pace with new technology, a growing number of states are adopting lighting standards for digital billboards and outdoor digital signage that assure legibility while preventing glare.

How hybrid signage can optimize marketing campaigns

Affordable, dynamic marketing and promotional campaigns are blending print and digital signage.

5 for 5: May's top digital signage headlines

It's time for a look back at the most-read articles and blog posts on Digital Signage Today in May, recapping the biggest news headlines of the month.

'Green Chile From The Ghetto': Digital billboard art project sparks controversy

A youth art project combining digital signage and provocative slogans and imagery sparked mystery and controversy in Albuquerque, New Mexico.

Summer's coming in hot: Create cool customer experiences with digital signage

The first day of summer is just weeks away, and it's coming in hot — but digital signage can help keep the summer heat at bay with cool customer experiences. Whether it's advertising for an umbrella or a rain slicker on a cloudy day, or serving up sodas on a scorcher, digital signage and digital out-of-home has it covered.

Full moon: Don't let this happen to your digital signage

The importance of digital signage security has rarely been made more graphically clear than it was last week in Atlanta, when hackers replaced a digital billboard's regularly scheduled programming with a full moon. And no, I don't mean a picture of Earth's largest satellite.

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NEWS


Mazda hits the road in Oz on digital billboards

Australia's APN Outdoor has launched a multiplatform digital signage campaign with OMD Melbourne to bring the new Mazda MX-5 to market.

Formetco calls up mobile app for digital billboards

Digital signage billboard provider Formetco has officially launched its new XD mobile application, a tool created to help LED billboard owners and many roles within outdoor advertising agencies, the company announced.

Nielsen study highlights efficacy of digital billboards

Three out of four (75 percent) respondents recalled seeing a digital billboard in the past month, and 60 percent noticed one in the past week, according to Nielsen's survey of those who traveled roadways with digital billboards.

APN Outdoor adds to digital billboard portfolio in Sydney CBD

Australian out-of-home advertising firm APN Outdoor has added two new digital billboards to its portfolio in Sydney's central business district, according to an APN Outdoor announcement.

Rock 'n' Roll Marathon Series encouraging runners on digital billboards

The Rock 'n' Roll Marathon Series has announced race sponsor Travelers is shining a digital signage spotlight on what motivates runners with its "My Drive Comes From" campaign, which kicks off July 18-19 at the Humana Rock 'n' Roll Chicago Half Marathon.

Watchfire Signs acquires digital signage firm Aerva

LED sign and digital billboard manufacturer Watchfire Signs announced today that it has acquired Aerva, a provider of cloud-based display network management that enables real-time interactivity, dynamic and social media integration, and mobile engagement across digital signage displays.

Air Miles Canada rewards fliers for smiles

Pro Display recently partnered with wonderMakr to roll out digital signage smile booth kiosks that rewarded Air Miles Canada fliers with prizes for giving their best smiles.

Car dealership donates old digital sign to local animal shelter

The $60,000, double-sided roadside LED sign from Watchfire Signs will stand 25 feet tall and measure 16 feet across, with a digital signage face flashing photographs of animals available for adoption at the shelter to the 20,000 drivers who pass each day.

DOOH campaign promotes child safety awareness

The National Center for Missing & Exploited Children, Clear Channel Outdoor Americas and Clear Channel Airports have launched "Be Here for Kids," a national child safety awareness campaign coinciding with National Missing Children's Day.

Pimm's dives into summer with temp-activated digital signage campaign

Spirits producer Diageo is launching a temperature-activated digital out-of-home campaign in the U.K. for its Pimm's liqueur with Ocean Outdoor, according to the Ocean website.

Digital billboards join the fight against human trafficking

For the next month, 30 Clear Channel Outdoor Americas digital billboards will display educational messages across Iowa's Polk County about human trafficking. The billboards alert victims on how to "get help to get out" of the life through the help of citizens.

Pattison puts Digital Spectacular at US-Canada crossing

Canadian out-of-home advertising company Pattison Outdoor Advertising has installed a new 10-foot-by-35-foot Digital Spectacular in Windsor, Ontario, as part of the company's digital push.

Digital billboards help make the perfect 'promposal'

Students turning to outdoor digital signage advertising to invite their dates to prom.

Watchfire intros 10-year guarantee on new digital billboards

Digital billboard manufacturer Watchfire Signs has launched its MX Class, which includes a 10-year brightness guarantee, a 10-year uniformity guarantee and a 10-year replacement parts warranty.

Georgia digital billboard firm getting creative

Media management software provider Dot2Dot Communications has been working closely with long-time client Adams Outdoor in Roswell, Georgia, to enable media buys using Ad Manager and Scala digital signage software.

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Digital billboards offer many advantages over their static predecessors. Billboards that used to change every few months can now be changed every few minutes - opening new possibilities like dayparting and new revenue opportunities.