Affordable, dynamic marketing and promotional campaigns are blending print and digital signage.
It's time for a look back at the most-read articles and blog posts on Digital Signage Today in May, recapping the biggest news headlines of the month.
A youth art project combining digital signage and provocative slogans and imagery sparked mystery and controversy in Albuquerque, New Mexico.
The first day of summer is just weeks away, and it's coming in hot — but digital signage can help keep the summer heat at bay with cool customer experiences. Whether it's advertising for an umbrella or a rain slicker on a cloudy day, or serving up sodas on a scorcher, digital signage and digital out-of-home has it covered.
The importance of digital signage security has rarely been made more graphically clear than it was last week in Atlanta, when hackers replaced a digital billboard's regularly scheduled programming with a full moon. And no, I don't mean a picture of Earth's largest satellite.
TOMS Shoes is known as much for its philanthropic bent as for its casual slip-on shoes, but the shoemaker is taking that bent another step further with this year's #WithoutShoes campaign — and digital signage is helping the campaign get off on the right foot.
McDonald's U.K. recently launched a digital signage ad campaign in the U.K. to promote the 10th anniversary there of its McDonald's Monopoly campaign running in partnership with Monopoly game maker Hasbro.
Out-of-home and digital out-of-home working together for nationwide two-year PSA campaign targeting millennials for National Parks Service anniversary.
Lamar Advertising Co. displaying real-time scores and live tweets on digital signage in the home markets of surviving teams and venue location markets for this year's NCAA Men's Basketball Championship tournament.
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After the passing of Leonard Nimoy, the actor who made Mr. Spock a household name, digital billboards around the Atlanta area paid tribute to the late pop culture icon.
The $60,000, double-sided roadside LED sign from Watchfire Signs will stand 25 feet tall and measure 16 feet across, with a digital signage face flashing photographs of animals available for adoption at the shelter to the 20,000 drivers who pass each day.
The National Center for Missing & Exploited Children, Clear Channel Outdoor Americas and Clear Channel Airports have launched "Be Here for Kids," a national child safety awareness campaign coinciding with National Missing Children's Day.
Spirits producer Diageo is launching a temperature-activated digital out-of-home campaign in the U.K. for its Pimm's liqueur with Ocean Outdoor, according to the Ocean website.
For the next month, 30 Clear Channel Outdoor Americas digital billboards will display educational messages across Iowa's Polk County about human trafficking. The billboards alert victims on how to "get help to get out" of the life through the help of citizens.
Canadian out-of-home advertising company Pattison Outdoor Advertising has installed a new 10-foot-by-35-foot Digital Spectacular in Windsor, Ontario, as part of the company's digital push.
Students turning to outdoor digital signage advertising to invite their dates to prom.
Digital billboard manufacturer Watchfire Signs has launched its MX Class, which includes a 10-year brightness guarantee, a 10-year uniformity guarantee and a 10-year replacement parts warranty.
Media management software provider Dot2Dot Communications has been working closely with long-time client Adams Outdoor in Roswell, Georgia, to enable media buys using Ad Manager and Scala digital signage software.
New mobile application can be used to update digital signage content from anywhere and automatically syncs all changes with Ignite software for desktop, company says.
Downtown Phoenix's Legends Entertainment District has chosen Ayuda Media Systems’ platform to run all of its out-of-home advertising operations and digital signage.
The new screens will take its total number of digital billboards to 28 nationally and mark the start of another expansion period with the company aiming to add more than 50 digital sites across Australia and New Zealand before year's end.
Atlanta-based Formetco recently announced the official launch for the new FTX digital billboard design, featuring a 10-year LED brightness warranty.
Nonprofit organization Creative Chatter Communities is giving people a chance to have their selfies posted on digital signage billboards around the country in partnership with outdoor advertising company Lamar Advertising Company.
Digital billboard manufacturer Watchfire Signs is looking for submissions for its inaugural Watchfire Digital Billboard Awards program.
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The global market for outdoor advertising is being driven by the growing replacement of traditional static billboards and posters with digital signage systems, according to a new research report from Global Industry Analysts Inc.