After the passing of Leonard Nimoy, the actor who made Mr. Spock a household name, digital billboards around the Atlanta area paid tribute to the late pop culture icon.
In an inventive digital signage and augmented reality branding engagement, commuters got to see how they'd look in their very own Skoda Fabia on the big screen at London's Waterloo Station.
With 65 percent-plus of the U.S. population smartphone-armed and dangerous, mobile technology has transformed the way people interact with the world and each other — and how brands engage with consumers who are, more than ever, on the go.
Digital billboard expert looks at trends that will shape outdoor digital signage and digital billboard advertising in the year ahead.
Alan Brawn, Partner at Brawn Consulting, looks forward to the Digital Signage Expo 2015 this March in Las Vegas.
A digital billboard in a busy intersection in Kenya tells (mostly bad) jokes in an award-winning digital signage campaign for Sprite.
The out-of-home advertising industry, both static and digital, is partnering with some of America's top art museums to take America's greatest art to the public.
The NFL's digital signage scoreboard arms race continues, with the Jacksonville Jaguars now claiming the title of 'world's largest.'
Can the growth of digital billboards in the out-of-home advertising space help small businesses and nonprofit agencies?
Landmark Dept. of Transportation study shows digital billboards pose no safety risk to passing motorists.