Digital signage lights up 'world's tallest' Christmas Tree in Times Square

For the first time, four signs high atop One Times Square joined together to create the world’s tallest digitally-animated, multicolored Christmas Tree, according to an announcement from Toshiba Corp. and TDK U.S.A. Corp.

FEATURES


Digital signage begins and ends with business

Alan Brawn, Partner at Brawn Consulting, looks forward to the Digital Signage Expo 2015 this March in Las Vegas.

'Bill the Billboard' cracks wise for Sprite

A digital billboard in a busy intersection in Kenya tells (mostly bad) jokes in an award-winning digital signage campaign for Sprite.

Digital signage takes 'Art Everywhere'

The out-of-home advertising industry, both static and digital, is partnering with some of America's top art museums to take America's greatest art to the public.

NFL's Jaguars reach the end zone with 'world's largest HD video displays'

The NFL's digital signage scoreboard arms race continues, with the Jacksonville Jaguars now claiming the title of 'world's largest.'

Online bidding lands autism advocacy group on digital billboards

Can the growth of digital billboards in the out-of-home advertising space help small businesses and nonprofit agencies?

Federal Highway Administration study confirms safety of digital billboards and signs

Landmark Dept. of Transportation study shows digital billboards pose no safety risk to passing motorists.

ISA works with Chicago to overturn digital sign ban, Part I

The International Sign Association talks about the effort to overturn the Windy City's moratorium on on- and off-premise EMCs.

Digital signage key ingredient for experiential campaign recipe

Global brand Lurpak cooked up a digital out-of-home and experiential campaign in London's Waterloo station.

Philadelphia up for a digital signage facelift?

Outdoor advertising firm proposing legislation creating 'digital district' in Philadelphia's Center City.

Location-based digital signage campaign launches 'The Lego Movie' in Australia

Digital billboards are helping the smash movie take off in Australia with a proximity-based DOOH campaign.

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NEWS


OUTFRONT Media expands DOOH capabilities

Former CBS Outdoor expands digital out-of-home portfolio with new digital signage platform.

Digital Signage Expo 2015 seminar to explore mobile out-of-home strategies

Digital Signage Expo has announced that its four-part Digital Signage Seminar Program at DSE 2015 will include an hour-long session titled, “How to Think About a Mobile Out-of-Home Strategy.”

APN Outdoor puts up Adelaide's second digital billboard

Australian out-of-home operator APN Outdoor is continuing its digital push with a digital billboard in Adelaide, which the company says is the city's second.

PGA of Australia tees off digital billboard campaigns

Digital billboards in Melbourne and Sydney displaying leaderboards for Australian PGA tournaments with APN Outdoor digital signage campaigns.

Slovenian DOOH network running on cloud-based digital signage

TSmedia's "Digital Giants" LED displays to run on BroadSign's digital signage platform.

'Largest interactive advertising display in the world' set to light up Times Square

Eight-story tall LED digital signage display will wrap an entire city block in the heart of New York City's Times Square.

Pennsylvania restaurant deploys LED digital signage

LED sign manufacturer Watchfire has just installed its first 10mm sign, the company's highest resolution display, at the soon-to-open Taphouse 23 restaurant in Bridgeport, Pennsylvania.

New Zealand's largest digital billboard lands at Auckland Airport

Australia-headquartered outdoor media company APN Outdoor announced today its plan to launch New Zealand's largest high-resolution digital billboard at Auckland Airport.

Tennessee judge rules against digital billboards in Knoxville

A Knox County (Tennessee) judge has ruled against Lamar Advertising's request to convert static billboards to digital billboards within Knoxville city limits, according to the Knoxville News Sentinel.

Mall digital sign delivers marriage proposal

During the 45th anniversary celebration of Pennsylvania's Harrisburg Mall, a mall employee took advantage of the shopping center's 28-foot, LED outdoor digital sign to propose to his longtime girlfriend, according to an announcement from the sign's manufacturer, Watchfire.

King Shaka Airport visitors greeted with new digital billboard

The screen is the first in Provantage Media Group's new "VisioNet" network of large format digital billboards that will be rolled out in key high density nodes.

University of Tennessee football delivers digital experience for visitors

The University of Tennessee recently called on Brightline Interactive, in partnership with Blaine Construction, to bring new interactive technology to the school's Anderson Training Center lobby.

Nordquist Sign gets in the game with FOX Sports North display

Nordquist Sign is the company behind a new LED display outside the FOX Sports North TV studio in downtown Minneapolis. The FOX Sports sign is custom designed, pairing the sport network's highly recognizable logo with a colorful digital video display,...

Digital billboards join manhunt for accused cop killer

Hundreds of digital billboards in Pennsylvania and surrounding states have joined the manhunt for the man accused of killing a Pennsylvania State Police officer and wounding another, according to LehighValleyLive.com.

Cleveland development adds structural LED digital signage, 'one of the largest display surfaces in the US'

A new "luxury urban resort" opening in Cleveland has transformed an historic building in the city into a high-end mixed-use building featuring a 156-room luxury hotel, 194 luxury apartments and a market featuring gourmet groceries — and nearly 5,000 square feet of LED digital signage displays.

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Digital billboards offer many advantages over their static predecessors. Billboards that used to change every few months can now be changed every few minutes - opening new possibilities like dayparting and new revenue opportunities.