Digital signage begins and ends with business

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Alan Brawn, Partner at Brawn Consulting, looks forward to the Digital Signage Expo 2015 this March in Las Vegas.

FEATURES


'Bill the Billboard' cracks wise for Sprite

A digital billboard in a busy intersection in Kenya tells (mostly bad) jokes in an award-winning digital signage campaign for Sprite.

Digital signage takes 'Art Everywhere'

The out-of-home advertising industry, both static and digital, is partnering with some of America's top art museums to take America's greatest art to the public.

NFL's Jaguars reach the end zone with 'world's largest HD video displays'

The NFL's digital signage scoreboard arms race continues, with the Jacksonville Jaguars now claiming the title of 'world's largest.'

Online bidding lands autism advocacy group on digital billboards

Can the growth of digital billboards in the out-of-home advertising space help small businesses and nonprofit agencies?

Federal Highway Administration study confirms safety of digital billboards and signs

Landmark Dept. of Transportation study shows digital billboards pose no safety risk to passing motorists.

ISA works with Chicago to overturn digital sign ban, Part I

The International Sign Association talks about the effort to overturn the Windy City's moratorium on on- and off-premise EMCs.

Digital signage key ingredient for experiential campaign recipe

Global brand Lurpak cooked up a digital out-of-home and experiential campaign in London's Waterloo station.

Philadelphia up for a digital signage facelift?

Outdoor advertising firm proposing legislation creating 'digital district' in Philadelphia's Center City.

Location-based digital signage campaign launches 'The Lego Movie' in Australia

Digital billboards are helping the smash movie take off in Australia with a proximity-based DOOH campaign.

The cure for the post-holiday season slump

The holiday shopping season is over, and many businesses are heading into one of their slowest seasons of the year. Holiday shopping bills and nasty weather are powerful motivators to keep customers at home for the next couple of months.

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NEWS


New Zealand's largest digital billboard lands at Auckland Airport

Australia-headquartered outdoor media company APN Outdoor announced today its plan to launch New Zealand's largest high-resolution digital billboard at Auckland Airport.

Tennessee judge rules against digital billboards in Knoxville

A Knox County (Tennessee) judge has ruled against Lamar Advertising's request to convert static billboards to digital billboards within Knoxville city limits, according to the Knoxville News Sentinel.

Mall digital sign delivers marriage proposal

During the 45th anniversary celebration of Pennsylvania's Harrisburg Mall, a mall employee took advantage of the shopping center's 28-foot, LED outdoor digital sign to propose to his longtime girlfriend, according to an announcement from the sign's manufacturer, Watchfire.

King Shaka Airport visitors greeted with new digital billboard

The screen is the first in Provantage Media Group's new "VisioNet" network of large format digital billboards that will be rolled out in key high density nodes.

University of Tennessee football delivers digital experience for visitors

The University of Tennessee recently called on Brightline Interactive, in partnership with Blaine Construction, to bring new interactive technology to the school's Anderson Training Center lobby.

Nordquist Sign gets in the game with FOX Sports North display

Nordquist Sign is the company behind a new LED display outside the FOX Sports North TV studio in downtown Minneapolis. The FOX Sports sign is custom designed, pairing the sport network's highly recognizable logo with a colorful digital video display,...

Digital billboards join manhunt for accused cop killer

Hundreds of digital billboards in Pennsylvania and surrounding states have joined the manhunt for the man accused of killing a Pennsylvania State Police officer and wounding another, according to LehighValleyLive.com.

Cleveland development adds structural LED digital signage, 'one of the largest display surfaces in the US'

A new "luxury urban resort" opening in Cleveland has transformed an historic building in the city into a high-end mixed-use building featuring a 156-room luxury hotel, 194 luxury apartments and a market featuring gourmet groceries — and nearly 5,000 square feet of LED digital signage displays.

Wyoming's second-largest city looking at regulating digital signage

The Casper, Wyoming, Planning and Zoning Commission is considering regulations to LED digital signage and billboards, according to the Casper Star Tribune.

Digital billboards to warn of emergencies in Des Moines

Clear Channel-Des Moines in Des Moines, Iowa, and the Polk County (Iowa) Emergency Management Agency recently partnered to enable the Polk County EMA to leverage digital signage and digital out-of-home media to communicate safety and disaster preparedness information to protect citizens and visitors during emergencies.

After three slow-growth years, DOOH trending up, PQ Media says

Global digital out-of-home media revenues are on pace for accelerated 11-percent growth in 2014 following three consecutive years of slowing expansion, as a dynamic combination of sporting mega-events, increased ad spend on health care and transit video nets, and a...

CBS Outdoor buys Van Wagner billboard business, set to convert some to digital

CBS Outdoor Americas Inc. announced earlier this week that it has executed a definitive agreement to acquire certain outdoor advertising businesses from Van Wagner Communications LLC for $690 million in cash.

Welsh shopping district puts LED digital signage in its cart

The Queen Street shopping district in Cardiff, Wales, in the U.K. has deployed a new 6-square-meter (roughly 65-square foot) LED digital signage display.

Digital billboards continue march on Oz

Australian outdoor media provider APN Outdoor today announced the launch of three new digital billboard sites; King George Square in Brisbane, No. 1 Fitzroy Street in Melbourne and General Holmes Drive in Sydney.

Leinenkugel's sells Summer Shandy with weather-responsive digital billboards

The Jacob Leinenkugel Brewing Co. is promoting its Leinenkugel's Summer Shandy with special weather-repsonsive digital billboard ads in Chicago, according to outdoor advertising company JCDecaux's website: Utilizing weather sensitive technology, the ads change as clouds roll in, showers fall, or the sun shines.

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Digital billboards offer many advantages over their static predecessors. Billboards that used to change every few months can now be changed every few minutes - opening new possibilities like dayparting and new revenue opportunities.