Digital out-of-home rallies around 'Project Everyone'


'The world's largest ever advertising campaign,' landed in Times Square as out-of-home advertisers and communications agencies around the globe marshaled assets for Project Everyone, aiming to share the United Nations' Sustainable Development Goals with 7 billion people over seven days.


Quoting the matrix: A guide to understanding LED digital signage

Contractors know that a two-by-four is usually smaller than its name would indicate, still, as an industry standard consumers know what to expect. Unfortunately, in the LED sign industry there is no uniform, standard size for sign modules.

Doggy DOOH campaign warms hearts

A U.K. animal shelter earlier this year launched a clever digital out-of-home activation that saw an on-screen dog following passersby around an East London mall, going from screen to screen as people neared each digital signage display.

#NeverForget: Digital billboards commemorate 9/11

On the 14th anniversary of the Sept. 11, 2001, terrorist attacks, the digital out-of-home and out-of-home sectors continue to commemorate the fateful events of that day.

'10 Years Stronger': Digital signage remembers Hurricane Katrina

Baton Rouge, Louisiana-based outdoor advertising giant Lamar Advertising Co. today announced it is dedicating space on its digital billboards nationwide to commemorate the 10th anniversary of Hurricane Katrina.

Coca-Cola taps digital signage to find out 'What's in a Name?' in Times Square

Coca-Cola collaborated with Posterscope, Clear Channel, ICUC and Google to produce a very personalized digital out-of-home campaign earlier this year in Times Square.

Digital signage teams with Coca-Cola to find out 'What's in a Name?' in Times Square

Coca-Cola collaborated with Posterscope, Clear Channel, ICUC and Google to produce a very personalized digital out-of-home campaign earlier this year in Times Square.

Governments going digital to reach the public

Civil authorities are increasingly turning to digital signage, digital billboards and the range of digital out-of-home to communicate vital information to the public.

Passing the roadblocks in the LED sign permitting process

The permitting process for digital signage billboards and LED signs is a necessary part of any sign company's operations, and it can be a tough road to navigate. Here are three keys to navigating that path.

Regulatory trend: States adopting lighting standards for digital billboards

Keeping pace with new technology, a growing number of states are adopting lighting standards for digital billboards and outdoor digital signage that assure legibility while preventing glare.

How hybrid signage can optimize marketing campaigns

Affordable, dynamic marketing and promotional campaigns are blending print and digital signage.

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Georgia outdoor advertiser going digital in Eurasia

Digital signage displays will run in transit, shopping mall and airport venues in Georgian company's new DOOH network, according to BroadSign.

Morgan Stanley invests in data visualization in Times Square

London-based video effects company Framestore announced its latest large-scale, outdoor data-visualization project, an LED digital signage deployment for investment bank Morgan Stanley's Times Square headquarters.

Celebrities take to digital billboards to promote new recycling system

Nonprofit organization Recycle Across America today announced a partnership with out-of-home advertising company Lamar Advertising Co. to promote RAA's celebrity-led 'Let's recycle right!' campaign, which introduces a new standardized labeling solution for recycling bins.

Heavy equipment company gets digital signage makeover on Pennsylvania Turnpike

Heavy equipment company Modern Group has deployed LED digital signage to attract and engage customers on the Pennsylvania Turnpike.

Mazda hits the road in Oz on digital billboards

Australia's APN Outdoor has launched a multiplatform digital signage campaign with OMD Melbourne to bring the new Mazda MX-5 to market.

Formetco calls up mobile app for digital billboards

Digital signage billboard provider Formetco has officially launched its new XD mobile application, a tool created to help LED billboard owners and many roles within outdoor advertising agencies, the company announced.

Nielsen study highlights efficacy of digital billboards

Three out of four (75 percent) respondents recalled seeing a digital billboard in the past month, and 60 percent noticed one in the past week, according to Nielsen's survey of those who traveled roadways with digital billboards.

APN Outdoor adds to digital billboard portfolio in Sydney CBD

Australian out-of-home advertising firm APN Outdoor has added two new digital billboards to its portfolio in Sydney's central business district, according to an APN Outdoor announcement.

Rock 'n' Roll Marathon Series encouraging runners on digital billboards

The Rock 'n' Roll Marathon Series has announced race sponsor Travelers is shining a digital signage spotlight on what motivates runners with its "My Drive Comes From" campaign, which kicks off July 18-19 at the Humana Rock 'n' Roll Chicago Half Marathon.

Watchfire Signs acquires digital signage firm Aerva

LED sign and digital billboard manufacturer Watchfire Signs announced today that it has acquired Aerva, a provider of cloud-based display network management that enables real-time interactivity, dynamic and social media integration, and mobile engagement across digital signage displays.

Air Miles Canada rewards fliers for smiles

Pro Display recently partnered with wonderMakr to roll out digital signage smile booth kiosks that rewarded Air Miles Canada fliers with prizes for giving their best smiles.

Car dealership donates old digital sign to local animal shelter

The $60,000, double-sided roadside LED sign from Watchfire Signs will stand 25 feet tall and measure 16 feet across, with a digital signage face flashing photographs of animals available for adoption at the shelter to the 20,000 drivers who pass each day.

DOOH campaign promotes child safety awareness

The National Center for Missing & Exploited Children, Clear Channel Outdoor Americas and Clear Channel Airports have launched "Be Here for Kids," a national child safety awareness campaign coinciding with National Missing Children's Day.

Pimm's dives into summer with temp-activated digital signage campaign

Spirits producer Diageo is launching a temperature-activated digital out-of-home campaign in the U.K. for its Pimm's liqueur with Ocean Outdoor, according to the Ocean website.

Digital billboards join the fight against human trafficking

For the next month, 30 Clear Channel Outdoor Americas digital billboards will display educational messages across Iowa's Polk County about human trafficking. The billboards alert victims on how to "get help to get out" of the life through the help of citizens.

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Digital billboards offer many advantages over their static predecessors. Billboards that used to change every few months can now be changed every few minutes - opening new possibilities like dayparting and new revenue opportunities.