CBS Outdoor buys Van Wagner billboard business, set to convert some to digital

CBS Outdoor Americas Inc. announced earlier this week that it has executed a definitive agreement to acquire certain outdoor advertising businesses from Van Wagner Communications LLC for $690 million in cash.

FEATURES


Online bidding lands autism advocacy group on digital billboards

Can the growth of digital billboards in the out-of-home advertising space help small businesses and nonprofit agencies?

Federal Highway Administration study confirms safety of digital billboards and signs

Landmark Dept. of Transportation study shows digital billboards pose no safety risk to passing motorists.

ISA works with Chicago to overturn digital sign ban, Part I

The International Sign Association talks about the effort to overturn the Windy City's moratorium on on- and off-premise EMCs.

Digital signage key ingredient for experiential campaign recipe

Global brand Lurpak cooked up a digital out-of-home and experiential campaign in London's Waterloo station.

Philadelphia up for a digital signage facelift?

Outdoor advertising firm proposing legislation creating 'digital district' in Philadelphia's Center City.

Location-based digital signage campaign launches 'The Lego Movie' in Australia

Digital billboards are helping the smash movie take off in Australia with a proximity-based DOOH campaign.

The cure for the post-holiday season slump

The holiday shopping season is over, and many businesses are heading into one of their slowest seasons of the year. Holiday shopping bills and nasty weather are powerful motivators to keep customers at home for the next couple of months.

UK Best Awards buy heavy on DOOH

Digital out-of-home plays a big role in most of the campaigns shortlisted for Best Consumer Campaign in this year's awards.

Domino's #lookdown delivers digital signage spoof of BA's #lookup

Digital billboard ads respond to jets flying overhead, and delivery drivers below.

Tide's Halloween Vines get tangled up in DOOH

Tide is cleaning up with groundbreaking new social media and digital billboard campaign.

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NEWS


Welsh shopping district puts LED digital signage in its cart

The Queen Street shopping district in Cardiff, Wales, in the U.K. has deployed a new 6-square-meter (roughly 65-square foot) LED digital signage display.

Digital billboards continue march on Oz

Australian outdoor media provider APN Outdoor today announced the launch of three new digital billboard sites; King George Square in Brisbane, No. 1 Fitzroy Street in Melbourne and General Holmes Drive in Sydney.

Leinenkugel's sells Summer Shandy with weather-responsive digital billboards

The Jacob Leinenkugel Brewing Co. is promoting its Leinenkugel's Summer Shandy with special weather-repsonsive digital billboard ads in Chicago, according to outdoor advertising company JCDecaux's website: Utilizing weather sensitive technology, the ads change as clouds roll in, showers fall, or the sun shines.

American art masterpieces to be displayed on DOOH

Starting on Aug. 4, 2014, and continuing for four weeks, iconic locations such as Times Square, Sunset Boulevard and Route 66 and more will be transformed into free open-air galleries for masterworks of American art through Art Everywhere U.S., "the...

NFL's Jaguars to install 'world's largest' HD LED video displays

The National Football League's Jacksonville Jaguars have partnered with Brookings, S.D.-based Daktronics to manufacture and install what it said will be "the largest HD LED video displays in the world" at each end zone of EverBank Field in Jacksonville, Fla....

PQ Media: DOOH exposure grows 75%, on verge of 'breakout'

As the global media economy nears a digital tipping point in 2015, market research firm PQ Media said, a new study suggests that digital out-of-home media may be on the verge of a long-awaited industry breakout. DOOH media has been...

AOTO deploys 8K LED display at London Waterloo station

LED display provider AOTO recently had one of its 8K LED displays deployed in London's Waterloo railway station, according to an announcement from the company. The Waterloo sign, which stretches across the whole station hall, is the largest indoor LED display in the U.K., the company said.

Aerva sends Valentine's Day 'Luv' to Times Square digital signage

Romantics across the country Tweeted their Valentine's Day photos to @AervaNYC to publicly declare their love on a Times Square digital billboard and receive a shareable digital keepsake, according to an announcement from Aerva Inc. Aerva's Pic2Screen "Share Your Luv"...

Clear Channel expands LA, El Paso digital billboard networks

Clear Channel Outdoor today announced it has added 14 new digital signs in greater Los Angeles, bringing its total to 33 in the L. A.

Yakima looking to regulate digital signage, billboards

The Yakima (Wash.) Planning Commission recently held a study session to craft a policy for roadside digital signs and billboards in Yakima. And while only a handful of people attended the meeting, those who did show joined in spirited debate,...

Ohio municipality revamping zoning regs to manage digital signage

An Ohio township is considering changes to its zoning ordinance, including new regulations governing digital signage and billboards, according to Vindy.com. The Mahoning County plan commission endorsed the changes last month, and they will go before the Milton Township trustees...

Super Bowl could spike DOOH

This year it's not just the ads on TV that are going to be big news around the Super Bowl. With this year's NFL championship being played just outside of the country's largest media market, demand for out-of-home ads in...

Clear Channel launches DOOH selfie promo for NYE in NYC

Clear Channel Outdoor announced it has expanded its array of full-motion digital billboards in New York City with three new screens at the highly-trafficked Penn Plaza, across from Madison Square Garden. On any given weekday, Penn Station, located at the...

British Airways digital billboards interact with jets flying overhead

British Airways has a new digital billboard campaign that "interacts" with jets flying overhead, according to MarketingWeek. BA says the technology for the "Magic of Flying" campaign is an "advertising first," the MW article said. The campaign was developed by...

Pets featured on Philly digital billboards

Philadelphia digital billboards recently featured pet patients from a local veterinary hospital as part of a promotional campaign and contest, according to CBS Philly. Winners of the "Happy Tails" contest are being showcased on digital billboards around the city, promoting...

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Digital billboards offer many advantages over their static predecessors. Billboards that used to change every few months can now be changed every few minutes - opening new possibilities like dayparting and new revenue opportunities.