March Madness coming to a digital billboard near you

.

Lamar Advertising Co. displaying real-time scores and live tweets on digital signage in the home markets of surviving teams and venue location markets for this year's NCAA Men's Basketball Championship tournament.

FEATURES


Digital out-of-home pays tribute to Star Trek's Spock.

After the passing of Leonard Nimoy, the actor who made Mr. Spock a household name, digital billboards around the Atlanta area paid tribute to the late pop culture icon.

Skoda takes digital signage for a test drive at Waterloo Station

In an inventive digital signage and augmented reality branding engagement, commuters got to see how they'd look in their very own Skoda Fabia on the big screen at London's Waterloo Station.

What is out-of-home in a 'mobile' world?

With 65 percent-plus of the U.S. population smartphone-armed and dangerous, mobile technology has transformed the way people interact with the world and each other — and how brands engage with consumers who are, more than ever, on the go.

Outdoor digital signage trends for 2015

Digital billboard expert looks at trends that will shape outdoor digital signage and digital billboard advertising in the year ahead.

Digital signage begins and ends with business

Alan Brawn, Partner at Brawn Consulting, looks forward to the Digital Signage Expo 2015 this March in Las Vegas.

'Bill the Billboard' cracks wise for Sprite

A digital billboard in a busy intersection in Kenya tells (mostly bad) jokes in an award-winning digital signage campaign for Sprite.

Digital signage takes 'Art Everywhere'

The out-of-home advertising industry, both static and digital, is partnering with some of America's top art museums to take America's greatest art to the public.

NFL's Jaguars reach the end zone with 'world's largest HD video displays'

The NFL's digital signage scoreboard arms race continues, with the Jacksonville Jaguars now claiming the title of 'world's largest.'

Online bidding lands autism advocacy group on digital billboards

Can the growth of digital billboards in the out-of-home advertising space help small businesses and nonprofit agencies?

Federal Highway Administration study confirms safety of digital billboards and signs

Landmark Dept. of Transportation study shows digital billboards pose no safety risk to passing motorists.

See More »

NEWS


APN Outdoor launches new digital billboards in Sydney

The new screens will take its total number of digital billboards to 28 nationally and mark the start of another expansion period with the company aiming to add more than 50 digital sites across Australia and New Zealand before year's end.

Fometco announces new digital billboard design

Atlanta-based Formetco recently announced the official launch for the new FTX digital billboard design, featuring a 10-year LED brightness warranty.

Selfies on digital billboards raising money for charity

Nonprofit organization Creative Chatter Communities is giving people a chance to have their selfies posted on digital signage billboards around the country in partnership with outdoor advertising company Lamar Advertising Company.

Digital billboard awards ISO entrants

Digital billboard manufacturer Watchfire Signs is looking for submissions for its inaugural Watchfire Digital Billboard Awards program.

Digital outdoor advertising driving global outdoor ad market, study says

The global market for outdoor advertising is being driven by the growing replacement of traditional static billboards and posters with digital signage systems, according to a new research report from Global Industry Analysts Inc.

Outdoor advertising firm opts for Dot2Dot, Scala to manage OOH inventory

Oklahoma City's Tyler Outdoor Advertising has chosen the Ad Manager comprehensive solution to manage its out-of-home and digital signage business, according to an announcement from media management software provider Dot2Dot Communications.

Media companies partner with former MLB All-Star to bring sports, music content to Times Square digital signage

ClearTV Media and Branded Cities have developed a partnership with Royce Clayton's Musiq Locker to amplify content across the Branded Cities digital-out-of-home network of media destinations.

Digital signage lights up 'world's tallest' Christmas Tree in Times Square

For the first time, four signs high atop One Times Square joined together to create the world’s tallest digitally-animated, multicolored Christmas Tree, according to an announcement from Toshiba Corp. and TDK U.S.A. Corp.

OUTFRONT Media expands DOOH capabilities

Former CBS Outdoor expands digital out-of-home portfolio with new digital signage platform.

Digital Signage Expo 2015 seminar to explore mobile out-of-home strategies

Digital Signage Expo has announced that its four-part Digital Signage Seminar Program at DSE 2015 will include an hour-long session titled, “How to Think About a Mobile Out-of-Home Strategy.”

APN Outdoor puts up Adelaide's second digital billboard

Australian out-of-home operator APN Outdoor is continuing its digital push with a digital billboard in Adelaide, which the company says is the city's second.

PGA of Australia tees off digital billboard campaigns

Digital billboards in Melbourne and Sydney displaying leaderboards for Australian PGA tournaments with APN Outdoor digital signage campaigns.

Slovenian DOOH network running on cloud-based digital signage

TSmedia's "Digital Giants" LED displays to run on BroadSign's digital signage platform.

'Largest interactive advertising display in the world' set to light up Times Square

Eight-story tall LED digital signage display will wrap an entire city block in the heart of New York City's Times Square.

Pennsylvania restaurant deploys LED digital signage

LED sign manufacturer Watchfire has just installed its first 10mm sign, the company's highest resolution display, at the soon-to-open Taphouse 23 restaurant in Bridgeport, Pennsylvania.

See More »

Digital billboards offer many advantages over their static predecessors. Billboards that used to change every few months can now be changed every few minutes - opening new possibilities like dayparting and new revenue opportunities.