The 7 deadly sins of digital signage content: What you're getting wrong

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When integrating digital signage solutions into your business, you must consider more than just what technology you will be installing. The success or failure of your digital signage solution is entirely dependent on content, and here are seven of the most-common content mistakes businesses make.

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Give Gen DIY a DIY customer experience

Generations Y and Z aren't interested in a rigid, produced brand experiences. They're 'the DIY generation,' and they want to do it themselves. So let them, and let digital signage and interactive technologies help.

AV is now a strategic tool for business ops

A recent digital signage deployment in the Netherlands illustrates how AV is now a tool that can and should contribute to every aspect of an organization’s work, and of the effectiveness of planning ahead and empowering an organization's IT department to lead the charge.

The DST Top 5: June's top digital signage headlines

It's time for a look back at the most-read articles and blog posts on Digital Signage Today in June, recapping the biggest news headlines of the month.

Even Wendy's says 'content is king' for digital signage

Digital signage screens are exciting to have in a restaurant, but if they lack content that is fresh and relevant, even the largest digital signs and menu boards will fail to attract and engage customers, Wendy's exec says.

ICXSummit15: From scavenger hunt to Skydeck, the highlight reel

From an Under Armour installation that tests athletic ability to a Warby Parker photo booth experience, interactive customer experience was the order of the day at the inaugural Interactive Customer Experience Summit, held June 28-30 at the Sofitel Chicago Water Tower.

ICXSummit15: Why make customers wait?

Digital signage, mobile payments and kiosks all provide routes to increased speed of service and a better customer experience across a broad spectrum of industries and verticals.

Robots and holograms? Are retailers losing focus?

Digital signage allows retailers to connect with and interact with consumers their way, by providing relevant, personalized and engaging experiences to consumers through the simple point of touch.

When digital signage gets interactive with gamification

Digital signage touch and gesture technologies have changed the gamification trend as users can interact with content using their hands and fingers, or even their whole bodies, and easily be drawn into the activity.

ICXSummit15: Bringing 'social proof' to brick and mortar

ICX Summit keynote looks at how digital signage and other in-store technologies can bring online 'social proof' into the brick-and-mortar experience.

HTML5 ushers in big advances in digital signage interactivity

People are no longer viewers of digital signage, they're participants. The ability of the viewer to self-navigate signage content ensures a highly personalized experience, creating a vital touchpoint between proprietor and customer.

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NEWS


PGA adds protective enclosures for digital signage at Florida club

Protective Enclosures Company, American manufacturer of weatherproof TV cabinets, outdoor digital display enclosures and digital signage enclosures, announced that PGA of America recently selected The TV Shield for use at a country club restaurant in Port Saint Lucie, Florida.

Controversy puts Tim Hortons' in-store digital signage network under the microscope

The Tim Hortons fast casual chain of coffee and doughnut shops is reviewing its in-store digital signage channel, according to The Canadian Press and CTV News. The review of the Tims TV in-store digital signage network comes after it was embroiled in controversy over third-party advertising.

Newport Beach Mercedes-Benz dealership deploys flight-info digital signage for John Wayne Airport

California's Fletcher Jones Motorcars of Newport Beach Mercedes-Benz dealership has added the FlytePass boarding pass printing and FlyteBoard airport flight information display to its Preferred Client travel services at the dealership's exclusive airport lounge for its preferred guests flying out of nearby John Wayne Airport Orange County.

Keypad kiosk peripheral aids visually impaired users

London-based keypad developer Storm Interface has announced the release of a new keypad kiosk peripheral designed to aid visually impaired users.

Nebraska Furniture Mart names Reflect exclusive digital solutions partner

Turnkey digital signage solutions provider announces partnership with Nebraska Furniture Mart, experiential deployments at 560,000-square-foot showroom in Texas.

Digital signage experience firm 10net acquires integrator TDW

Digital signage experience firm 10net, with operations out of North Vancouver, British Columbia, in Canada and Enumclaw, Washington, in the U.S., has acquired systems integrator The DataWorks based in Victoria, British Columbia.

Rock 'n' Roll Marathon Series encouraging runners on digital billboards

The Rock 'n' Roll Marathon Series has announced race sponsor Travelers is shining a digital signage spotlight on what motivates runners with its "My Drive Comes From" campaign, which kicks off July 18-19 at the Humana Rock 'n' Roll Chicago Half Marathon.

Wisconsin ice cream shops scoop up digital signage

Wisconsin-based "super-premium" ice cream chain Chocolate Shoppe Ice Cream has deployed Mvix digital menu boards in its locations, according to an announcement from digital signage provider Mvix.

Digital signage picked for MLB All-Star Game

Major League Baseball's Cincinnati Reds, in a partnership with Procter & Gamble, picked Brookings, South Dakota-based LED sign manufacturer Daktronics to manufacture a new LED video display that will be installed at Great American Ball Park in Cincinnati in time for the Reds to host the all-star events.

Health-and-beauty chain Clicks South Africa clicks on digital signage for in-store marketing

South African health-and-beauty retail chain Clicks has announced a partnership with South African digital signage solutions company Moving Tactics that entails installing digital signage within the chain's top 25 stores nationally, as well as marketing the media platform to Clicks' private-label suppliers and other brand suppliers.

Digital signage drives new concept store for Canadian Automobile Association

CAA South Central Ontario recently implemented a customer-engagement digital signage experience from ADFLOW Networks at its Burlington location, including a video wall and vertically oriented screens.

Frank Mayer rolls out interactive gaming kiosks

Frank Mayer and Associates Inc. have partnered with game developer Creative Kingdoms to create interactive gaming kiosks for children. Children will be able to play a variety of games on the kiosk, including mini games and an interactive scavenger hunt.

Caesars Windsor in Canada rolls the dice on digital signage

Carmanah Signs earlier this month announced the deployment of a dynamic, multisensory experience at the Caesars Windsor Casino in Windsor, Ontario, Canada, ahead of this week's Canadian Gaming Summit.

YCD Multimedia and Coca-Cola showcasing cinema digital signage at CineEurope 2015

Today's multiplex theaters are creating immersive environments using digital signage to engage movie-goers as soon as they enter – and increase revenues.

Interactive video wall transforms Toronto's Scotia Plaza

An interactive digital signage media wall from Cineplex Digital Solutions puts the finishing touches on newly renovated concourse in Toronto's Scotia Plaza.

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Learn how digital signage technology can be used to shape positive customer experiences that enhance customer satisfaction and loyalty.