People are no longer viewers of digital signage, they're participants. The ability of the viewer to self-navigate signage content ensures a highly personalized experience, creating a vital touchpoint between proprietor and customer.
Customers expect a personalized experience that surprises and delights them, and most will trade bits of information about themselves if they receive something in return.
Digital signage display technology from Samsung recently was used in a prototype "Safety Truck" aimed at preventing traffic accidents and fatalities from drivers trying to overtake and pass semitractor-trailers.
The CONNECT 2015 Mobile Innovation Summit will teach restaurant operators and retailers how to provide customers with mobile connections to help build a loyal fan base.
Digital signage and real-life intersected as JetBlue had New Yorkers dancing in the street and scratching their heads at the truly lifelike interaction from a digital out-of-home engagement.
Consumers with a natural sense of curiosity want to engage with technology, says Eric Vazquez, project manager for Encore Event technologies, but will the technology provide value to the consumer and if so, in what form and to what end?
It's time for a look back at the most-read articles and blog posts on Digital Signage Today in May, recapping the biggest news headlines of the month.
Technology should be used in way that's natural for consumers to interact with, and enhance the brand story, rather than be the story itself, says Ben Putland, director of software analysis and development for Grand Visual.
Consumers want to interact with technology, but that technology has to make sense for both the business and its customers, says Paula Suarez, director of software analysis and development for Dickey's Barbecue Restaurants Inc.
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The first day of summer is just weeks away, and it's coming in hot — but digital signage can help keep the summer heat at bay with cool customer experiences. Whether it's advertising for an umbrella or a rain slicker on a cloudy day, or serving up sodas on a scorcher, digital signage and digital out-of-home has it covered.
CAA South Central Ontario recently implemented a customer-engagement digital signage experience from ADFLOW Networks at its Burlington location, including a video wall and vertically oriented screens.
Frank Mayer and Associates Inc. have partnered with game developer Creative Kingdoms to create interactive gaming kiosks for children. Children will be able to play a variety of games on the kiosk, including mini games and an interactive scavenger hunt.
Carmanah Signs earlier this month announced the deployment of a dynamic, multisensory experience at the Caesars Windsor Casino in Windsor, Ontario, Canada, ahead of this week's Canadian Gaming Summit.
Today's multiplex theaters are creating immersive environments using digital signage to engage movie-goers as soon as they enter – and increase revenues.
An interactive digital signage media wall from Cineplex Digital Solutions puts the finishing touches on newly renovated concourse in Toronto's Scotia Plaza.
Flyte Systems, a division of ITS, will arrive at HITEC 2015 with three new digital signage solutions to improve guest service and increase property revenue, the company announced.
Cutter Aviation, which claims to be the oldest and strongest continually family owned and operated fixed-based operator network in America, has selected Mvix as its digital signage provider, according to an announcement from the digital signage company.
Users can learn how to replicate several interactive experience designs with IntuiLab's new showcase.
Hotel installs Flyte Board digital signage flight information display systems from Flyte Systems, moving its staff members' eyes up from their own mobiles and fighting "handheld hypnotism."
Study of over 1,000 U.S. consumers finds that "cool" features help shoppers discover relevant products, information; "creepy" ones identify, target, track.
LG Electronics USA and CNN Airport Network today announced further expansion of their alliance with the installation of new LG LED displays at San Diego International Airport this spring. With this installation, LG digital signage screens are showing CNN Airport Network content at more than 25 airports in major cities across the U.S.
The Interactive Customer Experience Association is now accepting nominations for its Industry Excellence Awards, meant to honor the best self-service, digital signage and mobile technology deployments across all vertical market segments.
Six hundred screens in the Netherlands and United Kingdom were operational as of March 2015, powered by BroadSign International LLC software.
IntuiLab, provider of the interactive experience creation platform IntuiFace, and Quividi, the provider of automated audience measurement for digital signage, have announced the availability of a joint solution that automatically reacts to demographic and engagement statistics, on-screen selections and location-based information from users.
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Two new Tensator Virtual Assistants have landed at London Luton Airport, just north of London, according to an announcement from Tensator.