Unlike 007's martini, digital signage and digital place-based media have brands and agencies both shaken *and* stirred, says DPB media expert Lyle Bunn.
To some, digital signage is little more than a fancy screen that provides digital versions of corporate posters and advertisements, but this mindset fails to take into account the impact that digital signage can have on the health of a retail business.
Digital signage end-users know that the implementation process can be arduous; it's time to understand why that is and what they can do about it.
Small and medium-sized businesses struggle to compete with corporate giants, but digital signage provides a helping hand in that struggle, by offering a platform to grab the attention of potential customers, help drive customer traffic and boost sales
Even as digital menu board capabilities mature, some basics are being forgotten in deployments. One of our digital signage bloggers has a primer to help remember the basics.
Retailers, you have the opportunity to provide shoppers what they want, an engaging experience that empowers them and allows them to drive their own in-store experience (plus stand out in the busy Christmas crowd) with digital signage.
The digital signage industry is at a historic inflection point — declining equipment prices, ubiquitous connectivity, new hardware, and advances in predictive analytics are ushering in a new era in crafting the customer experience. But all that's at risk when the truck hits the road.
When it comes to a successful interactive customer experience, today's businesses must focus on finding a balance — there is often a big mismatch between a retailer's view of the customer's needs and what the customer actually wants.
Normally there's no such thing as a free lunch, but a digital signage display in downtown Madrid recently gave out free lunches to people who could create their own menus onscreen in less than a minute.
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The customer experience is no longer as much about product, price and promotion as it is about place, process and people — and digital signage can help brands and retailers make that transition.
As part of a technology upgrade, the Kraft Group, the family-owned enterprise that owns Gillette Stadium and the New England Patriots recently turned to LED visualization solutions manufacturer NanoLumens to install seven NanoSlim LED digital signage solutions.
Digital signage display manufacturer LG Electronics unveiled OLED digital signage video walls that it says are "two of the largest OLED display in the world" at South Korea's Incheon International Airport.
Flyte Systems is making travel out of Denver International Airport easier thanks to its FlyteBoard digital signage display at ParkDIA, Denver's newest near-airport parking company, the company announced.
Mvix, a provider of HD digital signage solutions, has partnered with Home Technology Experts, a custom residential and commercial integrator, to provide a complete digital signage solution for children's indoor entertainment park Billy Beez USA LLC, according to a company announcement.
Real Digital Media, provider of the enterprise-class NEOCAST digital signage platform, and Anthony, a Dover Company, today introduced the iDOOR, a merchandising solution that incorporates a media player and transparent LCD embedded within cooler or freezer doors to play full-motion video at the point of purchase.
Christie announced it acquired engagement and transaction technologies provider Allure Global Solutions, as well as all of its products and services. The firm is headquartered in Atlanta, and will operate as 'Allure, a Christie Company.'
Squire, a U.K.-based creative content studio, and Dalziel & Pow, an independent agency that represents brands worldwide, recently announced that they partnered to bring what the companies call an innovative digital installation.
Augmented reality and natural UI developer Zugara's augmented reality patent for virtual dressing room technology recently was selected by the U.S. Patent Office for the Smithsonian Innovation Festival.
The 191-room Holiday Inn Newark Airport, across from Newark Liberty International, recently installed the FlyteBoard airline information display by Flyte Systems in its lobby to give guests real-time flight information for more relaxed travel plans.
Research suggests that when going through an illness it is helpful to hear other patients' stories and share your own story. One company is attempting to address that need with a health care story kiosk that will allow patients to hear stories from those going through similar illnesses.
ScreenScape Networks Inc., announced that it has been selected by Action Car & Truck Accessories, Canada's largest automotive accessory retail chain, to power a nationwide in-store digital signage media channel.
The two-day event aims to help B2C brands prepare for the next generation of computing technology, which promises to deliver the capability to engage and understand customers on a one-to-one basis, according to an announcement from the association.
VITEC, a worldwide provider of advanced video encoding and streaming solutions, recently announced that the NBA's Orlando Magic have installed its IPTV Sports Venue Solution which includes the EZ TV IPTV middleware, HD Blade Encoders and VITEC's IPTV set-top-boxes at Amway Center, the team's home arena.
AT&T's new store in Lubbock, Texas, has been designed so customers can explore and interact with the latest technology via digital signage and interactive engagement technology.
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Northeastern Nevada Regional Hospital in Elko, Nevada, recently installed digital signage screens throughout the hospital as part of its effort to 'continually improve engagement and communication with patients, staff and hospital visitors,' according to an announcement from digital signage provider MedCenterDisplay.